First things first, start with their company name and date and your name.
Step one, Current Situation, capture all the issues and requirements as stated by the customer during your previous meeting, this will demonstrate to the customer that you were listening and show great levels of professionalism and credibility.
Step two, Proposed Solution, paint a picture of how your solution will address all the customers issues and requirements and highlight the benefits to their business. Provide product/service information.
Step three, Financial overview, confirm costs, break the costs down for easy understanding.
Step four, Executive Summary, review strengths and weaknesses of not going ahead with your solution. Highlight again the specific benefits to their business as stated by the customer during probing. Ensure that you state the benefit of how your solution will address every issue and requirement within their business.
Step five, confirm contact details.
Create a template and keep it simple, Happy selling, regards PJ www.salesopsupport.co.uk
To learn more about this author, visit Paul Butler's Website.
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