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The easy way to increase your sales

Written by: Paul Butler

Article Overview: The sad fact is that most salespeople tend to forget to keep in contact with their customers once they have sold them their particular products/services. Shocking don't you think

The easy way to increase your sales

Focusing on your customer’s current needs can bring additional rewards: Referrals.

Nearly all-successful salespeople will tell you that 75% of their sales come from existing customers and referrals.

Keeping your customers happy and fully satisfied is worth all the effort, pain and hassle.

Referrals make your sales processes easier and faster.

As mentioned in earlier articles that gaining trust is the golden key to selling, a referral will help you to develop trust before you start to engage your new customer. In most cases, say your average cold call, trust is set to zero at the very best, so it’s important to use all the help you can get.
When you use referrals from your customers, it makes the sales process that much easier, this will also help you to build trust during your initial discussions and provide direction for your questions, using your refferal as support, please resist from selling your product or service straight away, you run the risk of losing this great sales opportunity before you start. Establish what your customer specifically liked about the referral and discuss the benefits to their business, if they were to use to same solution, be prepared to go back and ask your original client for additional information and support regarding refferal if needed. Using a third party will help you establish common ground and rapport with you new contact, once the rapport is there, it's only then you can start to sell. Happy selling. Regards PJ

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Article Tags: cold call, common ground, existing customers, golden key, hassle, initial discussions, referral, referrals, refferal, rewards, risk, sales opportunity, salespeople, third party



Related Forum Posts
Looking for creative ideas - I’m a student of Business management. I have been given a task by a local business to Improve there marketing to increase their sales, after a drop in interest in a certain service. The Business is a Local Health and leisure centre and is currently suffering from a drop in sales and interest in the adult swimming service. The Business have suffered from a drop in sales by nearly 50% in the past two years. They have asked me to create a business plan and an idea to how they can improve their marketing and increase their sales in adult swimming sessions. I am posting on here, to seek advice on any ideas that you may have about how a small leisure centre can increase sales in the adult swimming market. Any ideas would be welcome as I am currently struggling to come up with an idea that is very effective and cheap to carry out, so any ideas would be welcome. Hope I have given you enough basic info, don't hesitate to ask if you need more information. Again any ideas would be very welcome and I would appreciate your help. I will be looking forward to hearing some of your ideas. Looking for a quick reply as i have not got long to complete the task and organise my presentation to local businesses. Thanks for your time and interest.
Re: 7 Ways to Improve Sales Results Without Hiring New People - Hi Evan, Thank you for your post and link to 7 ways to improve sales results. I agree with you that many of the recommendations can equally be applied to affiliate marketers although at first glance it would be easy to dismiss them as only relating to direct office contact with sales staff. In this hi-tech world that we live in it is just as easy to support, coach, motivate and evaluate results with our downline or team by using modern media gadgets as if we were all in the same room. regards, Mal.
Homepage Promotions CAN work - I've also noticed with items that are popular, make them easy to find on the homepage. For example on a car sales website I made up an icon for a particular type of car and placed it on the homepage. Instantly we had a lead contact us within a week of the new icon being placed on the homepage when we had NEVER had 1 lead for this car in the last 12 months. Previously users would have to navigate through 2.5 webpages to find this car so it's definitely worked for us. Place priority products or services on your homepage in a convenient and attractive format. Try not to over do it either, maybe stick with 1 - 3 products max promoted products on the homepage to start off with to see if sales/leads increase. Also another idea (for an online bookshop) is if you stock a book that author is currently advertising themselves, place it on your homepage and take advantage of the Author's own marketing so if a visitor comes to your online bookshop looking for the advertised book, they will instantly see it on the homepage and may buy under impulse.
Re: Social media - I think used of both is very helpful to increase traffic and PR for website.... and with this, you promotion are done well because very easy to do that nad many people join us ... Thanks for sharing
Re: How do you make your money work for you? - Hi Keven, Good question. I put my monye mainly in real estate certainly after deep research. The prices of real estate increase every day and makes profit for me. Also I put a lot of money reinvestision. I put nearly 70% of my profit into marketing again to continue advertising. I increase my Google Adwords balance each month. Also I buy a lot of marketing courses which I get by email from reliable marketers and books from Amazon.com about sales tactiques and etc. And it helps to keep my business growing and my money works for me. Orxan


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