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How I Navigated Through Telephone Hell

How I Navigated Through Telephone Hell

I don't specifically speak on customer service, (although it is part of any company's sales effort), but maybe I should. As we all know all too well, many businesses have substituted automated telephone answering systems for living and breathing people. I recently called a local television station to speak with a sales representative, and of course the call was answered by an automated system. I could dial the extension of the person I was calling, or I could search the directory by spelling their name (didn't say if I had to spell their first name, last name, middle name, maiden name or stage name) or I could wait on the line and an "operator" would answer my call. I waited, and I waited and I waited. Finally a message came on telling me that the "operator was unavailable" and I should leave a message.

I couldn't take it anymore, so I hung up. Later in the day I tried again, and after another trip through telephone hell I did get through to a receptionist. I asked for the person that I wanted to talk with, and her immediate response was, "Oh, they don't work in this office. I can't transfer you but here's the number where you can reach them."

I didn't say anything, but just quietly wrote down the number and placed my call. I finally got through to that person, but it took the better part of a day to do it. What a great way to build your business and welcome customers!





How I Navigated Through Telephone Hell - To learn more about this author, visit Don Zihlman's Website.

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Don Zihlman
(Visit Don's Website) Don works with individuals and businesses that want to increase sales and grow revenue. He learned sales “on the street”, and through his StreetSmart Sellingtm sales training program ( www.streetsmartselling.com ) he takes his experience and turns it into practical ideas on sales and marketing. For over the past 30 years Don has been a consistent top-billing radio advertising rep, a radio sales manager, and for over 15 years, president of his own marketing and advertising agency. Today, He consults a variety of businesses on matters of marketing, advertising and sales. Now he takes this experience and translates it into an effective program of sales training for those who meet with clients on a direct face-to-face basis. Don is a member of the National Speakers Association, and the Maine Association of Professional Consultants. He can be reached at 1-877-DON-ZIHLMAN or don@streetsmartselling.com

Don Zihlman is a Gold author on EvanCarmichael.com
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