This may sound like I am on a rant, but I have spent way too much time on the internet lately, and my head is starting to spin. Doing research to buy a car will do that to you. What I have discovered is that many car manufacturers and some of their dealers have failed to realize that a potential buyer goes to their sites to get information. So many of these sites must be designed by frustrated Hollywood directors. If I want to be entertained I will watch one of the many episodes of Law & Order on TV. (I think Law & Order or one of it's derivatives is on about 400 hours a day.)
I am amazed how may websites have become very slow and tedious to use, simply because their web designers have to thrill you with their animation and moving graphics before you can access their information. I can't imagine what people with a dial-up connection must go through.
Too often we fail to think of our businesses and services from our customers perspective. We become locked into our own little world and assume that what is important to us must naturally be important to our customers. Change your thinking! Look at everything you do and ask yourself if it is important to your customer or just to you. When you become your customer, and think like your customer, it is an enlightening experience.
I have heard a rumor that there could be another version of
Law & Order coming out: Law & Order Meter Maid
Its a Website Not a Hollywood Premier - To learn more about this author, visit Don Zihlman's Website.
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Don Zihlman
(Visit Don's Website)
Don works with individuals and businesses
that want to increase sales and grow
revenue. He learned sales “on the
street”, and through his StreetSmart
Sellingtm sales training program ( www.str
eetsmartselling.com ) he takes his
experience and turns it into practical
ideas on sales and marketing. For over
the past 30 years Don has been a
consistent top-billing radio advertising
rep, a radio sales manager, and for over
15 years, president of his own marketing
and advertising agency.
Today, He consults a variety of businesses
on matters of marketing, advertising and
sales. Now he takes this experience and
translates it into an effective program of
sales training for those who meet with
clients on a direct face-to-face basis.
Don is a member of the National Speakers
Association, and the Maine Association of
Professional Consultants. He can be
reached at 1-877-DON-ZIHLMAN or d
on@streetsmartselling.com
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