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Its a Website Not a Hollywood Premier
Written by: Don ZihlmanArticle Overview: Seems like quite a few websites are designed by people who want to impress you rather than provide the service or information you are seeking. Just one more obstacle for your customer!
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Free Download - I Don’t Care About You By Don Zihlman |
Its a Website Not a Hollywood Premier
This may sound like I am on a rant, but I have spent way too much time on the internet lately, and my head is starting to spin. Doing research to buy a car will do that to you. What I have discovered is that many car manufacturers and some of their dealers have failed to realize that a potential buyer goes to their sites to get information. So many of these sites must be designed by frustrated Hollywood directors. If I want to be entertained I will watch one of the many episodes of Law & Order on TV. (I think Law & Order or one of it's derivatives is on about 400 hours a day.)
I am amazed how may websites have become very slow and tedious to use, simply because their web designers have to thrill you with their animation and moving graphics before you can access their information. I can't imagine what people with a dial-up connection must go through.
Too often we fail to think of our businesses and services from our customers perspective. We become locked into our own little world and assume that what is important to us must naturally be important to our customers. Change your thinking! Look at everything you do and ask yourself if it is important to your customer or just to you. When you become your customer, and think like your customer, it is an enlightening experience.
I have heard a rumor that there could be another version of
Law & Order coming out: Law & Order Meter Maid
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About the Author: Don Zihlman RSS for Don's articles - Visit Don's website Don works with individuals and businesses that want to increase sales and grow revenue. He learned sales “on the street”, and through his StreetSmart Sellingtm sales training program ( www.streetsmartselling.com ) he takes his experience and turns it into practical ideas on sales and marketing. For over the past 30 years Don has been a consistent top-billing radio advertising rep, a radio sales manager, and for over 15 years, president of his own marketing and advertising agency. Today, He consults a variety of businesses on matters of marketing, advertising and sales. Now he takes this experience and translates it into an effective program of sales training for those who meet with clients on a direct face-to-face basis. Don is a member of the National Speakers Association, and the Maine Association of Professional Consultants. He can be reached at 1-877-DON-ZIHLMAN or don@streetsmartselling.com Click here to visit Don's website Build Your ConfidenceMake More Sales I Dont Care About You How I Navigated Through Telephone Hell Why Some Businesses Dont Get The Business Your Customers Can Help You Make More Sales |
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