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The Forgotten Art of Conversation
Written by: Don ZihlmanArticle Overview: It's too easy to not speak directly with a client or prospective client. Don't let e-mail and the web take over your sales life.
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Free Download - I Don’t Care About You By Don Zihlman |
The Forgotten Art of Conversation
It seems we use email more and more for our business contacts. It is certainly a handy tool, and I use it quite a bit. However, too many people are using email in place of direct contact with clients and prospective clients. It's too easy to send an email, when you should be making a phone call or better yet making a sales call.
Sales is all about relationships. I just don't see how you can begin a relationship with email. When you speak directly with someone you can pick up all kinds of signs and nuances that you won't in a written correspondence. Tone of voice alone will tell you how someone is reacting to your questions or proposals.
Even using email to contact existing clients can be a trap. If you don't get out and meet with your clients, or at least speak directly with them on the telephone, you risk your business relationship, because you can be sure that some other hungry sales person is making the effort.
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About the Author: Don Zihlman RSS for Don's articles - Visit Don's website Don works with individuals and businesses that want to increase sales and grow revenue. He learned sales “on the street”, and through his StreetSmart Sellingtm sales training program ( www.streetsmartselling.com ) he takes his experience and turns it into practical ideas on sales and marketing. For over the past 30 years Don has been a consistent top-billing radio advertising rep, a radio sales manager, and for over 15 years, president of his own marketing and advertising agency. Today, He consults a variety of businesses on matters of marketing, advertising and sales. Now he takes this experience and translates it into an effective program of sales training for those who meet with clients on a direct face-to-face basis. Don is a member of the National Speakers Association, and the Maine Association of Professional Consultants. He can be reached at 1-877-DON-ZIHLMAN or don@streetsmartselling.com Click here to visit Don's website Your Customers Can Help You Make More Sales Build Your ConfidenceMake More Sales Say it again and again and again and again The Forgotten Art of Conversation I Dont Care About You |
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