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Don Zihlman Articles



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How I Navigated Through Telephone Hell - Click To Read Article
Let's make it as difficult as possible for customers to do business with us!

Huh? What? - Click To Read Article
Listen for questions. If more salespepople understood this, the world would be a better place.

Build Your Confidence-Make More Sales
- Click To Read Article
There is a golf story that says: "The most difficult golf course is the one between your ears." The same can be said about making sales. There are more obstacles in your head than any prospective client will throw at you. Get over it!

See No Ad, Hear No Ad, Make No Sales
- Click To Read Article
Before you can expect to make a sale, your advertising has to be noticed by a consumer that is flooded daily with hundreds of commercial messages.

I Don’t Care About You
- Click To Read Article
It's time to think like your customers!

The Forgotten Art of Conversation
- Click To Read Article
It's too easy to not speak directly with a client or prospective client. Don't let e-mail and the web take over your sales life.

My Customer Knows More Than I Do!
- Click To Read Article
Product Knowledge is Important. Keep repeating that. Product Knowledge is Important. You don't want to learn that your cusotmer knows more about your product than you do.

Its a Website Not a Hollywood Premier
- Click To Read Article
Seems like quite a few websites are designed by people who want to impress you rather than provide the service or information you are seeking. Just one more obstacle for your customer!

Your Customers Can Help You Make More Sales
- Click To Read Article
A surprising source of information!

Why Some Businesses Dont Get The Business
- Click To Read Article
Some, not all small business people want to blame the big stores for their woes. It's time they ask themselves the question, "Am I taking care of my customers?"

Sales Prospecting Is a Dirty Business (or Why a Clean Desk Is Not a Good Sign)
- Click To Read Article
Prospecting is the foundation of sales. Just like digging a foundation when you build is dirty but necessary, so is prospecting. Without a good foundation your house can crumble. Without prospecting your sales business can also come down around you.

"There Is No Way I Want To Be in Sales!"
- Click To Read Article
There are a lot of misconceptions about what sales is and is not.

Where Is My Next Piece of Business Coming From?
- Click To Read Article
Keeping the pipeline full is important to every business person and to every sales person. Too often we get so busy we forget to develop business for "down the road."

Say it again and again and again and again
- Click To Read Article
Many sales teams require some form of advertising to support their efforts. Whether you want to sell a service or a product, the same rules apply to effectively get your message to your target buyers...repetition.

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TRADITIONAL SALES TRAINING LEADS TO DECLINE IN SALES
  Industrial psychologist and sales researcher Neil Rackham reports in a study of over 1000 sales calls that sales results deteriorated after traditional sales training programs were implemented.
Increased Sales Effectiveness: Opportunity #1
  This article uses a Survey of about 3,000 sales people to draw a concusion about a large opportunity for increased sales effectiveness that exists in most sales forces.
Questions Every CEO Should Be Asking His Sales Managers
  High impact sales questions for CEOs
The War to Attract and Retain Sales Talent
  The need for superior sales talent is increasing, but many big North American companies are fighting-and losing-the war to attract and retain it. The McKinsey Quarterly reports that a two percent economic grow...
The Sales Pipeline
  Maintaining a healthy sales pipeline is the key to consistent and predictable sales performance. Everybody feels better when there are enough qualified opportunities "in the works" to forecast strong sales in the fu...

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Related Forum Posts Related Businesses - Evan Elite Authors
Leanne Hoagland Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland Smith's Website

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About the Author


Don Zihlman
(Visit Don's Website)
Don works with individuals and businesses that want to increase sales and grow revenue. He learned sales “on the street”, and through his StreetSmart Sellingtm sales training program ( www.str eetsmartselling.com ) he takes his experience and turns it into practical ideas on sales and marketing. For over the past 30 years Don has been a consistent top-billing radio advertising rep, a radio sales manager, and for over 15 years, president of his own marketing and advertising agency. Today, He consults a variety of businesses on matters of marketing, advertising and sales. Now he takes this experience and translates it into an effective program of sales training for those who meet with clients on a direct face-to-face basis. Don is a member of the National Speakers Association, and the Maine Association of Professional Consultants. He can be reached at 1-877-DON-ZIHLMAN or d on@streetsmartselling.com
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