Training Will Increase Sales
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Free Download - Training Will Increase Sales By Gaylen Thornton |
Sales just happen without special skills or techniques and anyone can do it. Right? A person shows up at a prospective customer, presents the product or service, and walks away with an order. The attitude - no need to spend valuable resources, time, and money, to formulate sales goals, programs, and training when it is so easy to do is still pervasive in the minds and cultures of many business executives. Especially those that began in the "good ole days" when competition was scarce and people formed relationships that endured for years.
In those days, there were no computers, cell phones, or message machines - great productivity devices. Today, technological advances are not the only changes in the work place. Selling and sales skills are more important than ever before. Everyone wants to increase sales and obtain a bigger piece of the pie, but it is increasingly difficult to achieve this goal.
Several reasons for this difficulty include more competition; purchasing decisions are being impacted by pricing, and lack of confidence in economic policy. Sales just do not "happen" by showing up - they never did and never will. Management executives with this antiquated view are having a difficult time in understanding why their business is not growing. The attitude that we are doing the same things now as before and it has always worked is no longer valid. The view of "we don't need sales people or training" is out with the typewriter.
A definition of sales training, taken from JRC Training Solutions - "those things which are done to help salespeople gain mastery in the skills, concepts, behaviors, and attitudes that will enhance their expertise in influencing prospects to make positive purchasing decisions." The training helps sales personnel learn how buyers and sellers interact.
Inadequate Sales Training
What happens when there is no formal sales training or it is inadequate?
First, those assigned with the responsibility of sales lack confidence in their ability to present and promote the product or service.
Second, they may experience frustration and/or low morale, as they are unable to respond to the mandated task.
Third, productive decreases and stress levels rise because obligations go unfulfilled.
Fourth, few if any new sales are achieved.
Unless all existing business is maintained, which never happens, and no new accounts are brought in to take the place of lost customers, the result - loss of profits.
Proper Sales Training
What is the positive value of sales training?
First, sales training increases the productivity and performance of those responsible for sales by:
Preparing sales people to maximize the effectiveness of each sales encounter.
Teaching people a selling process, making it easier for those whose primaryresponsibility is something other than sales, toapply
specifictechniques to make presentations, understanding how to respond to questions, and how to recognizebuying signals.
Second, sales training improves cost effectiveness as the sales person is able to recognize and prioritize genuine sales opportunities.
Third, the training can reduce employee turnover and lower the stress level of those responsible for sales.
Fourth, sales training improves the overall effectiveness of everyone in the organization by utilizing the same process and standards for everyone, regardless of their position or functions.
Professional sales people are "worth their weight in gold," as the cliché goes. Those organizations that feel they can do without professionals and leave the selling to operational or other staff members will find that their business will go the way of the pay phone and typewriter. Training increases sales and profits and keeps business healthy and alive - especially in hard economic times.
For more information on how training pays contact me at: gthornton3@cox.net.
Training Will Increase Sales - To learn more about this author, visit Gaylen Thornton's Website.
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dave KurlanDave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development. He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained 4000+ students worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular home staging guides made up of a Design Guide, Color Guide, Portfolio Guide and Twitter Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Kalena JordanKalena Jordan is the search industry’s first agony aunt, here to answer your tricky questions about search engines. Kalena is Co-Founder and Director of Studies at Search Engine College, an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects. She’s been marketing websites online since 1996 and blogging about search since 2002. For her full bio, view Kalena’s Linked In Profile. When not working, Kalena likes to go geocaching, hiking or fishing. She also plays a mean darabuka. - Visit Kalena Jordan's Website |
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