The Coaching Imperative

Guest post by: Robert VeVerka
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The Coaching Imperative - By Robert VeVerka

That's a good excuse for many managers. However, most often managers just don't know how to coach and avoid it. Most spend their time "managing" and fire-fighting, and most focus on performance coaching. Few do developmental coaching. Most managers spend their time with low-performers, while high perforers rarely get any developmental coaching. Their coaching activity is only the fly and rarely focuses on behavioral skills needed to get performers to the next level.

We think it is the missing skill or lost skill in light of pressures middle managers and sales managers have today. Yet it is one of the most crucial skills they need as a leader...to develop and grow their people for the future. You can learn more about the challenges at our web site.

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The Coaching Imperative - By Robert VeVerka

About the Author: Robert VeVerka

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Rob VeVerka is president and founder of Professional Learning Systems, a leadership and sales training company. Recently the Director of Executive Education at the University of Cincinnati, he was responsible for corporate training programs and the Executive Program. Rob conducts sales and management training programs and is an executive coach who provides leadership development for senior-level executives. Previously he was a regional sales manager with Ernst & Young and at Xerox Learning Systems and Learning International he consulted with over one hundred fifty companies. He won several awards for exceptional sales performance and started his career with twelve consecutive president’s clubs. Before joining Xerox, he worked at Ford World Headquarters in Detroit . His MBA is from the University of Cincinnati where he specialized in marketing. His undergraduate degree is from Ohio State. In addition, he has done post-graduate work in sales and marketing at the Michigan, and Northwestern. He has conducted seminars for Xavier University’s Center for Management Development, University of Cincinnati’s Management Development Center, Executive Education, and Notre Dame.
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