Norm Tucker Articles

The A to Z of Small Business Sales Sales Process Implementation - Click To Read Article
The article examines the nature of change and then outlines two approaches for implementing a Sales Process.

The A to Z of Small Business Sales - A for Awareness - Click To Read Article
Awareness is a key ingredient of all personal and business sucess and critical if your business-sales need is to solve customer problems and meet customer needs.

The A to Z of Small Business Sales - Introduction - Click To Read Article
This article introduces a series as titled above. Your comments, questions, suggestions, feedback and any thoughts or subjects you would like to see in future articles will be welcomed.

The A to Z of Small Business Sales - SP for Sales Process - Adopting a formal Sales Process and adapting it to your business - Click To Read Article
The article provides basic benefit and contents of a Sales Process and offers small business owners a simple approach to changing their present sales approach.

The A to Z of Small Business Sales - SP Sales Process - Essentials of a Counsellor Sales Process - Click To Read Article
The article provides an overview of the Counsellor Sales Process, a sales process that sees the sales person as a helping to solve a customer problem. The process builds understanding, trust and discovery of the real customer problem-need so that the sale becomes part of a collaboratively made decision.

The A to Z of Small Business Sales - Loyalty and the Value of Loyalty - Part 1 - Click To Read Article
Why is loyalty important? Is loyalty an illusion? The article considers these questions and examines loyalty and reputation and suggests loyalty starts with how small business owners treat people.

The A to Z of Small Business Sales - Loyalty Part 2 - Loyalty Starts With People - Click To Read Article
You cannot buy loyalty. Loyalty is something that is earned every day and through relationships. The small business owner should ask \"What can I Do to be loyal to customers and employees?\". President Kennedy asked a similar type question forty years ago - \"Ask not what your country can do for you ... ask what you can do for your country.\"

The A to Z of Small Business Sales Loyalty Part 3 Loyalty to Customers Employees and Self - Click To Read Article
Loyalty is a state of faith or feeling faithfulness. Loyalty starts with loyalty to self and the peace, understanding and self reliance that comes from self loyalty. Practising self loyalty will inspire peaceful, relational practises - including the Sales process - within the business will grow and sustain your business.

The A to Z of Small Business Sales Market Planning - Click To Read Article
Market planning sets up your short, medium, long term plan to meet growth needs and expectations. It will help keep you focused and on track. It helps build confidence and tells you when you need to make some changes. “Market Planning Guide - Creating a plan to successfully market your business, product, or service” by David H. Bangs Jr. is a valuable tool for any small business owner.


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