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Business success is all about sales.

Written by: Bob Urichuck

Article Overview: Do you want to Up Your Bottom Line? The world market is heating up. Competitors are appearing out of nowhere and expectations are high, especially from the top. In today’s market both the business owner and seasoned professional salesperson have to be producing at their absolute best to stay up with the industry leaders. Business people must also be sales professionals who today have to be pro-active, highly energetic, entrepreneurial, self-driven and really concerned about efficiency and the bottom line. He or she needs to be honest, sensitive, a master problem solver and above all, a personal marketing genius with a win/win philosophy. The profession of being a salesperson is no different than any other profession. All

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Business success is all about sales.

Do you want to Up Your Bottom Line? The world market is heating up. Competitors are appearing out of nowhere and expectations are high, especially from the top. In today's market both the business owner and seasoned professional salesperson have to be producing at their absolute best to stay up with the industry leaders.

Business people must also be sales professionals who today have to be pro-active, highly energetic, entrepreneurial, self-driven and really concerned about efficiency and the bottom line. He or she needs to be honest, sensitive, a master problem solver and above all, a personal marketing genius with a win/win philosophy.

The profession of being a salesperson is no different than any other profession. All business professionals go through years of training and continuous learning. The main difference of the sales profession though, and one that you must learn to deal with, is the changing times and how no one likes the same old traditional approaches.

Traditional sales training has taught us many sales techniques and how to handle objections, but not how to stay in control of the buying process or creating and maintaining long term relationships. In order for salespeople to be successful, they must maintain control over the sales process, while the customer believes they are in control. To do that, they must have a step-by-step sales results system to follow. This is the main reason behind why salespeople succeed. Buyer's have a system and that is why they have been in control, and salespeople are being rejected.

All business professionals benefit from a sales system or sales process because it is vital to always be focussed and goal-orientated in order to achieve bottom line results. Most businesses are customer focussed and service driven and usually, no matter what your profession, you have something to sell - whether it be a product, a service or an idea.

Everyone needs sales if they want to survive.

The Bottom Line! Sales people need to follow a proven Sales Results System, or sales process. Businesses today cannot succeed without sales. Without sales there are no transactions. Without transactions there is no revenue. Without revenue, there is no business, no jobs, no bottom line. Sales is the bottom line!

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Home > Sales > Bob Urichuck > Business success is all about sales
Article Tags: bottom line, Sales, sales management training, sales training

About the Author: Bob Urichuck
RSS for Bob's articles - Visit Bob's website

To download your complimentary White Paper "The New Economy of Buyers, Why Traditional and Consultative Selling Methods No Longer Work", visit www.BobU.com

Bob Urichuck is an internationally renowned Velocity Selling Specialist.

For the last 15-years he has worked with fortune 500 companies and mid size businesses, To Inspire, Empower and Add Sales Velocity to Their Bottom Line.

Sales Velocity. Your Bottom Line. Our Passion


Bob Urichuck, is a Canadian and the author of two best-selling books, Disciplined for Life, You Are the Author of Your Future and Up Your Bottom Line, through the Velocity Selling System. He is also a contributor to the book Sales Gurus Speak Out.
Bob has been recognized as an International Sales Expert and ranked # 7 in they World's Top 30 Sales Gurus. Bob was named Consummate Speaker of the year (2000), and awarded Platinum Speaker Status by Meeting Professionals International (MPI). Bob is a Certified Master Trainer (CMT) and Certified Sales Professional (CSP), and he holds a diploma in Adult Learning from St. Francis Xavier University. Bob is the founding president of the Canadian Association of Professional Speakers (CAPS), Ottawa Chapter.

Using Singapore, Dubai and Ottawa as his ongoing hubs, Bob has spoken in over 1,000 cities in over 30 countries to audiences with as many as 10,000 participants in one event. Bob has also written articles and appeared in a variety of print media internationally and is regularly interviewed on national radio and TV programs in his home country and internationally.
His extensive travels have inspired him to work toward a better world on many levels. He is a certified social entrepreneur.
Bob is a catalyst for constant improvement and a cultivator of human potential. His purpose is to inspire, educate and empower people and organizations globally to significantly increase their performance capability while constantly improving the quality of their lives and the lives of others with whom they come in contact.



Click here to visit Bob's website
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More from Bob Urichuck
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Want to UP Your Bottom Line Quickly in Todays New Economy of Buyers


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Looking for creative  ideas Looking for creative ideas - I’m a student of Business management. I have been given a task by a local business to Improve there marketing to increase their sales, after a drop in interest in a certain service. The Business is a Local Health and leisure centre and is currently suffering from a drop in sales and interest in the adult swimming service. The Business have suffered from a drop in sales by nearly 50% in the past two years. They have asked me to create a business plan and an idea to how they can improve their marketing and increase their sales in adult swimming sessions. I am posting on here, to seek advice on any ideas that you may have about how a small leisure centre can increase sales in the adult swimming market. Any ideas would be welcome as I am currently struggling to come up with an idea that is very effective and cheap to carry out, so any ideas would be welcome. Hope I have given you enough basic info, don't hesitate to ask if you need more information. Again any ideas would be very welcome and I would appreciate your help. I will be looking forward to hearing some of your ideas. Looking for a quick reply as i have not got long to complete the task and organise my presentation to local businesses. Thanks for your time and interest.
Craigslist/Kijiji Sales Craigslist/Kijiji Sales - Would like to know who on this forum is having any success with generating business through Craigslist or Kijiji by posting ads there? What kind of business do you run and what do your ads state? I've been using the sites to generate leads for Foreclosure properties and I've been having some success. One of my Business Coaching client is a software developer and he's been having a lot of success with Craigslist - almost $7000/month. what's your view on it ?
A marketing problem, or a product problem? A marketing problem, or a product problem? - [quote:3frlrj1o]The Business have suffered from a drop in sales by nearly 50% in the past two years. [/quote:3frlrj1o] The first question to ask is not what marketing can be done to renew sales, but, why are sales dropping in the first place? Have they raised their rates? Has the quality of the pool gone down? Are kids allowed to swim at the same time as adults? Is the neighborhood changing? Perhaps there are some problems at the business that have to be fixed, then solicit old customers by saying, "Under new management!"
My entry My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Sales with no start up fees. Re: Sales with no start up fees. - Hey Mary, Have you tried help wanted ads? There are a ton of IT & sales people out of work right now, if there is no cost to become a reseller, how about running an ad for a commission sales person that has sold advertising or software before? Set them up with a reseller website, some business cards, provide some training and get them to get your leads onto a webinar using gotomeeting or one like that? I have had success with this in other venues with sales, not software, but similar arena.


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