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Part IV: Can LinkedIn Increase Your Sales?

Written by: Jill Konrath

Article Overview: Check out these resources to learn more about how you can leverage LinkedIn to build your business and increase your sales results

Part IV: Can LinkedIn Increase Your Sales?

Since my recent article series on how sellers can use LinkedIn to increase sales, I've compiled the following resources for those of you who are interested in learning more.

LinkedIn
This online business networking site connects over 17 million experienced professionals from more than 150 countries. Check out what they have to offer on their website. Get started building your profile today.
www.linkedin.com

LinkedIn Profile Extreme Makeover
Read about how entrepreneurial whiz Guy Kawasaki dramatically changed his LinkedIn profile to increase its effectiveness.
http://blog.guykawasaki.com/2007/01/linkedin_profil.html

I'm on LinkedIn, Now What???
This excellent book by Jason Alba was written to help business professionals get the most out LinkedIn. Excellent read. Step-by-step guidelines.
http://imonlinkedinnowwhat.com/

The Virtual Handshake
On this site, they give you all the tools you need to use the new generation of "Web 2.0 technologies" for sales, marketing, and capital-raising. Great info on blogs, social network sites, virtual communities, and many more. Also, you can download Scott Allen's & David Teten's entire book on this topic.
http://www.thevirtualhandshake.com/

3 Reasons LinkedIn Won't Help You Sell
This article by Jan Visser of Sales Team Tools provides a contrarian perspective on LinkedIn. In his experience, it's not the panacea everyone is talking about.
http://tinyurl.com/26px7n

The Connections Show
Connections' is a 20-minute weekly audio podcast on the Art of Business Networking. The host, Stan Relihan, is a leading Australian headhunter. Each week, he interviews a different guest on how Web 2.0 applications and social networking sites like Facebook and LinkedIn can be used to deliver business benefit.
http://connections.thepodcastnetwork.com/

100+ Smart Ways to Use LinkedIn
Complied by Scott Allen of LinkedIntelligence, you'll find even more suggestions on how to use LinkedIn. Great insights from real people.
http://www.linkedintelligence.com/smart-ways-to-use-linkedin/

Finally, don't forget to check out the other three articles in this 4 part series on Can LinkedIn Increase Your Sales.

Related Articles
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  Legal Marketing: LinkedIn's professional growth
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  Growing Your Business Using LinkedIn – Interest and Participation
  Leverage Social Media - LinkedIn Strategies

Article Tags: article series, business benefit, business networking, business professionals, experienced professionals, extreme makeover, facebook, guy kawasaki, jan visser, jason alba, linkedin, panacea, recent article, s david, social networking sites, team tools, teten, virtual communities, virtual handshake, whiz



Related Forum Posts
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: On Which Social Media Sites Are You Most Active? - I'd be curious to hear how you guys use LinkedIn. I have close to 3,000 connections and never use it. I've been told the secret is to use groups (which I don't) so I'd love to hear how you guys are benefiting from LinkedIn.
Re: Twiiter an sales - [quote="soldlab":1ycb8vnm]I guess though LinkedIn is better for actual leag generation and personal contacts. What do you think?[/quote:1ycb8vnm] I've had a lot more success (thus far) with Twitter than LinkedIn or Facebook.
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Re: Social Media Effectively? - Personally, I use social media to build my company brand in order to get awareness of the various franchises I work with. I am active on LinkedIn and Twitter (@DougSchadle), always posting information about the franchise opportunities I work with. I have started discussions and basically just try to get the word out there. Also, I turned one of my clients to social media as well. I work with Doctors Express, the first national urgent care franchise, expanding their franchise base. They are quickly spreading throughout the country and I told the founder to jump on to Twitter and LinkedIn as well. He just started a few weeks ago (Twitter handle @Doctors_Express) and tells me he is loving it. He is posting different medical issues he sees and is tweeting about Doctors Express. He is joining medical groups on LinkedIn and trying to connect to other doctors. So in short, I do think franchises can be very successful with social media, they just have to put in the time to do it.


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