Tourism marketing is facing yet another challenge, the stimulation of the visual mind of which humans take in 87% of their understanding is rapidly becoming the height of technology wonders.
Viewers from anywhere in the world can now visit a place, sense the experiences that they will enjoy, perhaps even explore without even having to hop on an aeroplane, train or bus and become knowledgeable to their friends about what they studied, saw, and were stimulated by.
While all this is not all doom and gloom for the tourism industry, in fact there is a very successful strategy that can alter this.
That strategy is focusing your marketing on what people who have experienced your tourism venture have said about you.
The most important marketing strategy in getting people to understand what your tourism or hospitality venture offers is what other people say about you, it has a believability, and it does not sound like a tall poppy crowing about what they offer.
You can encourage your guests and visitors to write testimonials in your visitors book, testimonial emails, and post the immediately up on your website to include them in your brochures, and you emails, quotes, tenders, and prove to the next scared visitor that is what other people have said about your location and experience so it must be alright.
It is ok to reward customers who have given you testimonials, it is a perfectly good strategy to challenge customers to give you a testimonial by email and you will send them a free reward.
Consider having on your reception counter, Room Compendiums, Website regular updated testimonials and comments by visitors about their experiences and what they liked, what they could see improved but most of all focus on the experiences of who they said the people were great, friendly interaction, and all of those great customer service standards that we aspire our people to deliver.
The way of the future is to introduce into the technology clients and people commenting on what they found about the tourism experience so get out your webcam, get those cameras going, and see what visual message you can add to your communication, marketing & advertising strategies.
The technology has never been lest cost but that doesn’t mean that it should be less effective, remember that “People do business with People” and the tourism market is invariably bound into what people have said about their experience about their stay, visit or activity that they had with you.
The future for New Zealand is what people said about the wonderful experience because they visited live, rather than searching on the internet for that web based educational experience.
The web may have shortened the distance, but it never delivers the experience.
This article contributed by Richard P Gee Marketing Strategy Consultant & Interactive Author, www.geewiz.co.nz.
Richard welcomes email interaction on richard@geewiz.co.nz
TOURISM WITHOUT EVEN HAVING TO BE THERE! - To learn more about this author, visit Richard Gee's Website.
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