Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









Developing a Website

Written by: Alan McLaren

Article Overview: Some Tips on Developing a Website

Free Download - Lessons in Customer Service for Target By Alan McLaren
Name: Email:

Developing a Website

As a PR and digital marketing firm we often get calls and emails from friends and family after they have done a DIY attempt at a web site.
But as with every question asked of us, we have more questions. It starts with the goals of the site. Is it just to have an online business card that has a few more details where you can send prospects (not a good idea).

Or do they see it as a channel to help generate leads, with Search Engine Optimization (SEO), Social Media and Banner or Google ads as part of the digital strategy (better).

Sometimes folks think, build it and they will come... Not today... Build it properly and then market the crap out of it is more the strategy.

But the latter requires investment of time and money.

Finally a good site should reflect a personality, a brand, a differentiator.
A blog, use of video, and good quality photos (all properly optimized for search) should be part of the plan.

Related Articles
  Building Tips For An Online Business Website
  Integrating Social Media into Website Strategy - Part I
  Ill-Effects of Poor Web Site Design
  ••••••>Check Out Your Major Competition to Improve Your Own SEO Rankings and Methods
  Why link popularity is the top factor in top search engine rankings

Home > Sales > Alan McLaren > Developing a Website
Article Tags: blog, google, SEO, website development



Related Forum Posts
Re: what position to request? Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
Re: This ones a winner Re: This ones a winner - Dear Sboggs Congratulations on your networking idea. The guys that want $20K might be trying to bleed you or perhaps their approach is just to complex and expensive. I'm a hardware guy so I can't help with your issue. Have you studied networking and programming? You might be able to make your idea fly with some training. You can buy a website and have it online in 20 minutes. Developing a web site that generates traffic requires some work.
Re: How can I promote my site? Re: How can I promote my site? - There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules. - Search Engine Friendly Tags - Website submission to Search Engines - Website Submission to Social Sites (Like twitter, Facebook) - Articles Promotion & Press Release Promotion - Quality Directories promotion - Contribution to Blogs, Forums Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following. - Keywords Stuffing. - Hidden Links - Maximum Links of unknown sites.
Re: Top 5 Magazines For SEO Re: Top 5 Magazines For SEO - Hi, Thanks for the links GT, I already subscribe to Website Magazine but must admit that is the only one. Maybe I shoud cast my net a bit wider to see what the others have to offer, regards, Mal.
Re: FILL IN THE BLANK: One thing I did to grow my business today Re: FILL IN THE BLANK: One thing I did to grow my business today - Website: Posted a new article on my main business website and bookmarked it. Team: Contacted new affiliates and invited them to join my training list.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

The Value of Small Businesses

Adjusting Your World

How To Improve Your CTA (Call To Action)

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.