The Winning Sales Presentation

MASTER THE PRESENTATION - MASTER THE SALE If you want your sales force to blow away the competition they need to master the Skill of doing a compelling Sales Presentation. In today’s competitive marketplace, where you face highly trained sales forces and tighter budgets, you have to insure your representatives are the most persuasive communicators in the battle for YES. TAP offers customized sales presentation workshops for companies that want to raise their sales force to higher levels of productivity and success. A TAP sales presentation workshop is tailored to your offerings, marketplace, and your sales methodology, whether your existing sales methodology is Target Marketing, Miller/Heiman, SPIN Selling®, Major Account Selling or Dale Carnegie.

The most important aspect of presenting and communications is to know how to tailor your presentation for the individual. There is a fallacy that the facts will speak for themselves. Having the best, the fastest, the most cost effective or the best service organization is not a guarantee in winning the business.

OK, you’ve shown your understanding of the prospects needs and have aligned your offering accordingly. You’ve highlighted how you’re offering can take away their pain, built your investment case, and have presented a strong credentials message. But, this is only the beginning in putting together the winning presentation.

An ancient saying goes, “we see through a glass darkly”. We see and hear things from our own unique prospective. No matter what their corporate role each person in the decision process, decision maker or key influencer, has different personality traits, needs and pain. To be effective, each of these traits and conditions needs to be addressed by the communicator. One of the principle reasons that TAP has proven to be is so effective is that it provides a unique and proven methodology for presenters to understand the person and to organize and deliver the presentation in the most compelling way to each individual.

TAP will give your salespeople the Pyramid of Persuasion, which is a10 step process in planning the persuasive presentation. This 10 step process provides a discipline to insure that the salesperson will connect and persuade each individual in the decision process.

Several different Blueprints will be taught that will give the salesperson the tool necessary to organize the presentation to fit the audiences prospective. Using the TAP Blueprint will actually save the salesperson time and literally funnel the prospect to YES.

Delivery skills (eye contact, movement, gestures and voice modulation) will be taught and practiced. The proper use of these skills develops the chemistry and trust with the different individuals in the audience that will be needed to sell your proposal TAP is a highly interactive on-site workshop. The workshop consists of lecture, individual exercises, and videotaped practice presentations with critique. Participants are encouraged to bring their own current sales opportunities to work on. A key goal of the workshop is for each participant to walk away with a winning sales presentation.

TAP workshops have been successfully provided for companies of all sizes and have been adopted by IBM for its salesforce. TAP will be tailored to your products/services, industry and salesforce.

“A Sales Presentation Not Done Clearly & Persuasively Is A Lost Opportunity”

~ Sam Sanders MASTER THE PRESENTATION - MASTER THE SALE Call (505) 466-2933 or email samsanders@theartofpersuasion.com to check scheduling availability for your company. www.theartofpersuasion.com



The Winning Sales Presentation - To learn more about this author, visit Sam Sanders's Website.

Like this article? Share it with your friends

E-Mail | Print | More

Related Articles
“Strategic Thinking Applied to Making Winning Presentations to Investors”
	As a business coach I find that business people always seem very interested and eager for advice on how to make winning presentations. And recently there has been an increased interest in seeking advice for making ...
The Winning Sales Presentation
	Learn the skill of doing a winning sales presentation from a world recognized expert in The Art of Presentation. Loosing a sale to a competitor, with an inferior offering, because they gave a better presentation i...
Sales Presentations That Close Themselves
	Sales Presentations That Close Themselves Sales presentations which follow a small, but exact, handful of underlying principles, virtually close themselves. But which among the many are the magic principles that...
Presentation Skill
	While there are a great many “tips” and “gimmicks” in each and every field of sales and sales persuasion that one can accumulate on how to go about improving one's presentation skill -- there is a far more effectiv...
The "Cold Call Presentations" Myth
	Sales professionals, new to selling or business development, might view the opportunity to make a presentation on the spot as a positive event, especially when they learn how hard it is to set a steady stream of app...

---

Related Forum Posts
	niche forum categories
	Online Sales and Marketing vs Traditional
	Re: Online Sales and Marketing vs Traditional
	Practical Sales Advice
	Elevator Pitch in 10 Words
	Sales & Marketing Resources
	Take Some ACTION already!
	Sales advice from Jeffrey Gitomer