The Winning Sales Presentation
The Winning Sales Presentation
If you want your sales force to blow away the competition they need to master the Skill of doing a compelling Sales Presentation. In today’s competitive marketplace, where you face highly trained sales forces and tighter budgets, you have to insure your representatives are the most persuasive communicators in the battle for YES. TAP offers customized sales presentation workshops for companies that want to raise their sales force to higher levels of productivity and success. A TAP sales presentation workshop is tailored to your offerings, marketplace, and your sales methodology, whether your existing sales methodology is Target Marketing, Miller/Heiman, SPIN Selling®, Major Account Selling or Dale Carnegie.
The most important aspect of presenting and communications is to know how to tailor your presentation for the individual. There is a fallacy that the facts will speak for themselves. Having the best, the fastest, the most cost effective or the best service organization is not a guarantee in winning the business.
OK, you’ve shown your understanding of the prospects needs and have aligned your offering accordingly. You’ve highlighted how you’re offering can take away their pain, built your investment case, and have presented a strong credentials message. But, this is only the beginning in putting together the winning presentation.
An ancient saying goes, “we see through a glass darkly”. We see and hear things from our own unique prospective. No matter what their corporate role each person in the decision process, decision maker or key influencer, has different personality traits, needs and pain. To be effective, each of these traits and conditions needs to be addressed by the communicator. One of the principle reasons that TAP has proven to be is so effective is that it provides a unique and proven methodology for presenters to understand the person and to organize and deliver the presentation in the most compelling way to each individual.
TAP will give your salespeople the Pyramid of Persuasion, which is a10 step process in planning the persuasive presentation. This 10 step process provides a discipline to insure that the salesperson will connect and persuade each individual in the decision process.
Several different Blueprints will be taught that will give the salesperson the tool necessary to organize the presentation to fit the audiences prospective. Using the TAP Blueprint will actually save the salesperson time and literally funnel the prospect to YES.
Delivery skills (eye contact, movement, gestures and voice modulation) will be taught and practiced. The proper use of these skills develops the chemistry and trust with the different individuals in the audience that will be needed to sell your proposal
TAP is a highly interactive on-site workshop. The workshop consists of lecture, individual exercises, and videotaped practice presentations with critique. Participants are encouraged to bring their own current sales opportunities to work on. A key goal of the workshop is for each participant to walk away with a winning sales presentation.
TAP workshops have been successfully provided for companies of all sizes and have been adopted by IBM for its salesforce. TAP will be tailored to your products/services, industry and salesforce.
“A Sales Presentation Not Done Clearly & Persuasively Is A Lost Opportunity”
~ Sam Sanders
MASTER THE PRESENTATION - MASTER THE SALE
Call (505) 466-2933 or email samsanders@theartofpersuasion.com to check scheduling availability for your company. www.theartofpersuasion.com
The Winning Sales Presentation - To learn more about this author, visit Sam Sanders's Website.
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MASTER THE PRESENTATION - MASTER THE SALE
If you want your sales force to blow away the competition they need to master the Skill of doing a compelling Sales Presentation. In today’s competitive marketplace, where you face highly trained sales forces and tighter budgets, you have to insure your representatives are the most persuasive communicators in the battle for YES. TAP offers customized sales presentation workshops for companies that want to raise their sales force to higher levels of productivity and success. A TAP sales presentation workshop is tailored to your offerings, marketplace, and your sales methodology, whether your existing sales methodology is Target Marketing, Miller/Heiman, SPIN Selling®, Major Account Selling or Dale Carnegie.
The most important aspect of presenting and communications is to know how to tailor your presentation for the individual. There is a fallacy that the facts will speak for themselves. Having the best, the fastest, the most cost effective or the best service organization is not a guarantee in winning the business.
OK, you’ve shown your understanding of the prospects needs and have aligned your offering accordingly. You’ve highlighted how you’re offering can take away their pain, built your investment case, and have presented a strong credentials message. But, this is only the beginning in putting together the winning presentation.
An ancient saying goes, “we see through a glass darkly”. We see and hear things from our own unique prospective. No matter what their corporate role each person in the decision process, decision maker or key influencer, has different personality traits, needs and pain. To be effective, each of these traits and conditions needs to be addressed by the communicator. One of the principle reasons that TAP has proven to be is so effective is that it provides a unique and proven methodology for presenters to understand the person and to organize and deliver the presentation in the most compelling way to each individual.
TAP will give your salespeople the Pyramid of Persuasion, which is a10 step process in planning the persuasive presentation. This 10 step process provides a discipline to insure that the salesperson will connect and persuade each individual in the decision process.
Several different Blueprints will be taught that will give the salesperson the tool necessary to organize the presentation to fit the audiences prospective. Using the TAP Blueprint will actually save the salesperson time and literally funnel the prospect to YES.
Delivery skills (eye contact, movement, gestures and voice modulation) will be taught and practiced. The proper use of these skills develops the chemistry and trust with the different individuals in the audience that will be needed to sell your proposal
TAP is a highly interactive on-site workshop. The workshop consists of lecture, individual exercises, and videotaped practice presentations with critique. Participants are encouraged to bring their own current sales opportunities to work on. A key goal of the workshop is for each participant to walk away with a winning sales presentation.
TAP workshops have been successfully provided for companies of all sizes and have been adopted by IBM for its salesforce. TAP will be tailored to your products/services, industry and salesforce.
“A Sales Presentation Not Done Clearly & Persuasively Is A Lost Opportunity”
~ Sam Sanders
MASTER THE PRESENTATION - MASTER THE SALE
Call (505) 466-2933 or email samsanders@theartofpersuasion.com to check scheduling availability for your company. www.theartofpersuasion.com
The Winning Sales Presentation - To learn more about this author, visit Sam Sanders's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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