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Sales Training London: Don't Lose the Sale Once Youve Closed The Deal

Written by: Marcus Cauchi

Article Overview: Have you ever THOUGHT you had closed the sale, only to have your prospect back out a few days later? There's nothing worse than closing a big sale with a signed contract, only to have this new client call a few days later and cancel the order. If it happens to me, I know that I did not do my job right - I didn't post-sell the sale. What does your "post-sell" step look like?

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Sales Training London: Don't Lose the Sale Once Youve Closed The Deal

Remember that only the foolish and the dead never change their minds. A customer may express undying loyalty to you and your product at the time of purchase, but curse you a week later. This fickle mood swing, known as buyer's remorse, is a risk you face each time you close a sale.

Post-sell all commitments that buyers make to you by asking a couple of simple questions, for example:


Bob, before I leave, I need to ask you one more question. Once, I got things started with a guy who was just as excited about our widgets as you are, but three days later he called me to cancel his order. Can you think of any reason why you might have to call me to cancel? OR

Patrick, can you tell me why you decided to buy and what, if any, second thoughts you might be having now?

The point is, if your new client is having any doubts at all, you want to get them on the table NOW and discuss them while he is still in front of you. Unless you logically talk him through buyer's remorse NOW, it may very well become a problem for him AND YOU later.

Happy Selling.

(C) Copyright Sandler Sales Institute 2006

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Home > Sales > Marcus Cauchi > Sales Training London Dont Lose the Sale Once Youve Closed The Deal
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About the Author: Marcus Cauchi
RSS for Marcus's articles - Visit Marcus's website

Marcus Cauchi is London's first licensed Sandler sales trainer. 19 years in direct sales, he's sold physical products, services and intangibles with varied success. Over 16 years he left behind over £56 million in deals he could have won, but did because he didn't know any better. He thought you had to qualify for needs, present the benefits of your solution, trial close, follow up with a proposal or further information and the close. He learned the hard way that when you "pitch" a prospect lies to protect himself. When you present and answer his questions, he'll steal your ideas. When you close, he'll mislead you or defer to a higher authority (boss, wife, CFO) and then when he's got you to document in writing (proposals) and give away your confidential pricing, he'll shop that around your competitors to get the best deal. When you follow up for a decision, he'll give you unlimited access to his voicemail and hide. Marcus teaches counter intuitive selling. Average clients increase revenues by 100-1100% in a year. He's probably not for you though as it's difficult and expensive.

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