The farmer and his donkey would go out to plough the fields each day, whatever the season or the weather.
One day the donkey fell into a hole.
The farmer stood and pondered a while as to what he should do. The donkey couldn’t get out under its own steam, the farmer wasn’t strong enough to get him out on his own and the nearest village where he could get help was a good couple of hours walk away.
So the farmer finally and reluctantly decided that the donkey was near enough to the end of his life that he probably wouldn’t last much longer so he might as well just bury him in the hole. He set about the long hard task of shovelling the earth over his shoulder and into the hole.
Now the donkey was understandably not at all happy about this stuff landing on and around him and anyway had no intention of dying. So he started moving around, shaking the earth off and gradually tramping it down under him. The farmer, intent on digging and hurling in the earth, didn’t notice.
Some time later the donkey walked out of the hole…
So the moral of the tale:
If something’s getting you down, you’re not happy about it and have no intention of accepting it, learn from the old donkey:
Shake it off, put it behind you and get on with life!
All the best Linda
If something is getting you down, find out what you can learn from an old donkey! - To learn more about this author, visit Linda Mattacks's Website.
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Linda Mattacks
(Visit Linda's Website)
"Linda Mattacks is one of those rare
professionals who combine deep
strategy-awareness with a thoroughly
practical approach to business marketing.
What's more, she is as much a hard-nosed
and sales-driven results seeker as she is
an intuitive people person who understands
what makes everyone tick. She has built a
wealth of experience in sales training,
business research, marketing campaign
planning and project management. Linda has
helped organisations of all types and
sizes in the UK and Europe to learn more
about their customers and markets, and
turn that knowledge into revenue. Her
mature and human manner has won her both
business partners' and colleagues'
complete trust, which has opened many new
opportunities for all involved.” - Jaakko
Alanko - MD McCann-Erickson, Business
Division, London, England ... Linda
Mattacks M IDM (the Institute of Direct
Marketing) is a trainer and mentor. She
has developed Selling For Business, a
course that combines the sales, research
and contact marketing skills that enable
individual entrepreneurs and small
businesses to compete successfully with
large organisations. Please visit www.sel
lingforbusiness.com for more details
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