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7 Ways to Stay Sharp in Sales or how to catch your first monkey

7 Ways to Stay Sharp in Sales or how to catch your first monkey

One of my very good friends leads a top performing sales organization selling financial services out of Boise Idaho. His team is consistently rated as the top producing office in North America for his company. We are always exchanging ideas on selling, challenging each other on philosophies and suffice it to say, his past performance has always caused me to listen intently to what he has to say.

I have no idea if the story he told me is true or not. He has played a practical joke or two in his day. Short of travelling to Africa, I'm going to give him the benefit of the doubt. Even if there is a bit of embellishment to the story, it is a great tell with an insightful message.

In Africa, as Charles tells it, the natives have a clever way to catch monkeys. They take a coconut shell, cut a small hole in one end, and hollow it out. The hole is just big enough to allow a monkey's hand to enter.

Then they attach a string to the other end of the coconut shell, place some peanuts inside, put the shell in the middle of a clearing and hide themselves behind a tree until a monkey comes.

The monkey smells the peanuts inside the shell ... it reaches in to grab the peanuts ... but when it does, its fist, full with peanuts, is too large to pull back through the hole.

The natives start pulling on the string and reel the silly monkey in. Why, because the monkey will not let go of those peanuts to save his life. All the monkey would have to do is let go of the peanuts. He doesn't, as he has to have the peanuts.

I'm thinking there may be some truth to his story. I did a Google search "catch a monkey using a coconut" and found one hit on a bladder cancer website that included an article on relaxation that references an African legend, where they do they catch monkeys using coconuts with a banana inside. Seriously!

So let's assume this monkey catching technique works. Chances are if you're like me, you'll never get a chance to try it out. I don't recommend you doing this at your local zoo!

So why tell the story? Do you find yourself grasping a fist full of peanuts? Do you ever get hold of something and not let go? Do you want the peanuts so badly that you fail to consider other alternatives to achieve your goal? Are you flexible and effective in your thinking? Are you prepared to try other methodologies and techniques? Do you seek out others for advice? Do you use your power of observation on those who are successful?

I believe one of Charles' greatest strengths is his ability to make things simple. Once he has done this, he shares the basics for success with his team. He then walks the talk and leads by example. He believes in his people, they believe in him. He's the type of leader that wouldn't use coconuts to capture monkeys, he'd sit down with them, and using his big smile and power of persuasion, have them convinced they should simply follow him home. They probably would!

Charles goes on to offer some simple advice on how to "get the peanuts." I wonder if this is the basics of sales success.

1. Always be prospecting. "Everyone is an opportunity for new business or a referral."
2. Keep the calendar full of appointments. "A body in motion stays in motion, a body at rest stays at rest."
3. Be proficient in your presentation skills. "Confidence sells."
4. Treat your customers well. They are a gold mine for future business. "Treat them right and they will take care of you.”
5. Set stretch goals. "Great things happen to those who make things happen."
6. Hard work is just that. "Honest intelligent effort is always rewarded."
7. Have fun. "Enjoy what you do and you'll be good at it."

Great advice Charles, thanks for sharing. Wishing you continued success!





7 Ways to Stay Sharp in Sales or how to catch your first monkey - To learn more about this author, visit Clayton Shold's Website.

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Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website

John Brennan
John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website


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Clayton Shold
(Visit Clayton's Website) Clayton has 25 plus years of sales and marketing experience mainly in Canada and some in the United States. He led a successful national sales team. He's lead two training departments with large sales organizations. Clayton operated two small businesses. He doesn't consider himself a sales expert as he is continually learning about the sales profession. He understands the demands placed on salespeople today. Clayton is passionate about performance excellence, and big on sales and service delivery, that’s what it’s all about. Without these two elements companies don’t make money. Perhaps his biggest ah ha in sales has been the importance of keeping a positive mindset. He runs 5 km every other day, is a passionate but only mediocre golfer, and a lover of dogs. Clayton lives with my wife in Oakville Ontario. You can reach him by emailing clayton AT Salesopedia.com

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