Selling Today
Selling Today
To have a happy customer you need to be able to SELL 1st.
So what are some things within your control that you can do to increase the likelihood of someone buying from you v’s someone else?
Before we can effectively answer this we need to understand one thing. Selling is a skill. A skill that anyone can learn.
Let’s break it down.
The sales cycle can be broken down in to 3 simple elements:- Lead. Sale. Service.
First you need to get leads. Then you need to be able to convert as many of those leads to sales as possible. You then need to follow through with outstanding after-sales service which leads to repeat business and referrals. Sounds simple yes? It is.
When you're on the phone, BE PREPARED. Have A4 pre-prepared generic lead sheets always on hand. These prompt you to ask the right questions that head you in the direction of a face to face appointment. As soon as you sense a hint of interest over the phone, you need to be the one to suggest an appointment. Never wait or rely on the prospect to do this. Any over the phone enquiry or prospecting call should serve one desired outcome:- to get face to face with any interested party. Remember the “numbers game”. The more calls you make/take, the more appointments you set, the more sales you make.
Once face to face, follow a simple 5 step process:
1. Meet and Greet:- Good eye contact, warm smile, firm hand shake, small talk, build trust and rapport.
2. Qualify:- Ask questions to determine what’s important to them.
3. Present:- Present your product/service based on what they’ve told you is important to them focusing on the benefits
4. Trial Close:- e.g. “Is this the sort of thing you had in mind?”
5. Close:- Get a commitment. E.g. “Would you like to get the ball rolling?”
Effective selling stems from effective communication. Use customer friendly language and avoid jargon. Emulate the customer’s speech style. If they talk slow you should talk slow. If they talk fast you should talk fast. People like it when you are in synch with their individual communication style.
Be aware of body language. Examples of negative body language include arms folded often meaning negative or reserved feelings; fingers on lips indicate doubt; while clenched fists suggest frustration. Deal with negatives immediately by asking appropriate questions to break negative thought patterns. People can also be snapped out of negative body language by you handing them something. This could be any supportive visual data e. g. a news article, a graph, a testimonial.
Track your progress by recording your ratios of phone calls to appointments and appointments to sales. This will help you to stay focused on becoming the best you can be.
For more information on consulting services or in-house training, contact Angelo Grasso directly on (612) 9712 4333 or email angelo@bigpond.net.au
Selling Today - To learn more about this author, visit Angelo Grasso's Website.
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The message is simple:- make every sales opportunity count.
To have a happy customer you need to be able to SELL 1st.
So what are some things within your control that you can do to increase the likelihood of someone buying from you v’s someone else?
Before we can effectively answer this we need to understand one thing. Selling is a skill. A skill that anyone can learn.
Let’s break it down.
The sales cycle can be broken down in to 3 simple elements:- Lead. Sale. Service.
First you need to get leads. Then you need to be able to convert as many of those leads to sales as possible. You then need to follow through with outstanding after-sales service which leads to repeat business and referrals. Sounds simple yes? It is.
When you're on the phone, BE PREPARED. Have A4 pre-prepared generic lead sheets always on hand. These prompt you to ask the right questions that head you in the direction of a face to face appointment. As soon as you sense a hint of interest over the phone, you need to be the one to suggest an appointment. Never wait or rely on the prospect to do this. Any over the phone enquiry or prospecting call should serve one desired outcome:- to get face to face with any interested party. Remember the “numbers game”. The more calls you make/take, the more appointments you set, the more sales you make.
Once face to face, follow a simple 5 step process:
1. Meet and Greet:- Good eye contact, warm smile, firm hand shake, small talk, build trust and rapport.
2. Qualify:- Ask questions to determine what’s important to them.
3. Present:- Present your product/service based on what they’ve told you is important to them focusing on the benefits
4. Trial Close:- e.g. “Is this the sort of thing you had in mind?”
5. Close:- Get a commitment. E.g. “Would you like to get the ball rolling?”
Effective selling stems from effective communication. Use customer friendly language and avoid jargon. Emulate the customer’s speech style. If they talk slow you should talk slow. If they talk fast you should talk fast. People like it when you are in synch with their individual communication style.
Be aware of body language. Examples of negative body language include arms folded often meaning negative or reserved feelings; fingers on lips indicate doubt; while clenched fists suggest frustration. Deal with negatives immediately by asking appropriate questions to break negative thought patterns. People can also be snapped out of negative body language by you handing them something. This could be any supportive visual data e. g. a news article, a graph, a testimonial.
Track your progress by recording your ratios of phone calls to appointments and appointments to sales. This will help you to stay focused on becoming the best you can be.
For more information on consulting services or in-house training, contact Angelo Grasso directly on (612) 9712 4333 or email angelo@bigpond.net.au
Selling Today - To learn more about this author, visit Angelo Grasso's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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