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4 Must Know Strategies To Thrive In Any Economy
| Guest post by: Meridith Elliott Powell |
Article Overview: Why is it that some people are having record years, while others are just barely making it? Why are some consistently meeting sales objectives and surpassing goals; while others are seriously struggling just to make a sale? Since this economy started to change, I have been obsessed with answering this question. I observed as we moved out of an economic culture where everyone was succeeding, into one in which only a small select of individuals are really experiencing success. I had to know why, so I have done lots of research, spent lots of time observing and done countless interviews to answer this question. Following are the four key strategies, the four must know actions that I have seen successful professionals doing in this economy that are making thriving in this economy look fun, simple and far more effective.
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Free Download - Make Your Networking Count! Relationship First, Business Second By Meridith Elliott Powell |
4 Must Know Strategies To Thrive In Any Economy
You have a choice to make. Do you want to survive this economy or do you want to thrive in this economy? That may sound like a silly question, but make no mistake it is a choice, and one that is clearly yours to make.
If you choose to be one of the thrivers, and I hope you do, then stick with me for this next series of blogs where we will discuss the four must know strategies to thrive in any economy. We will explore the individual strategies and what steps you can take to begin to implement each one.
Strategy 1 - Accept
Who can tell me exactly when this economy is going to turn around, and exactly what that is going to look like? Precisely - no one. No matter how many economists way in, and no matter how many experts we listen to, the fact still remains that no one has any idea when this economy is going to turn around.
To become a thriver, the first strategy you need to implement is acceptance. You need to embrace the fact that the economy is not down it has shifted. No matter how hard you push, try or beg, our economy is not returning to the way it was before.
We must accept we have moved out of a push economy and into a pull economy, which means the consumer is driving the buying cycle. Globalization, economic shifts and technology, have all made it so easy for consumers to buy whatever they want, whenever they want, and from whomever they want. So, trust and value have now become the new ROI - Return on Investment. People are buying, if they perceive value, and they will buy from you, if they trust you.
To convey value and build trust, means the relationship needs to come long before the sale. Making our sales funnel look more like a martini glass than an actual funnel. We must spend a lot more time investing in the top of the funnel (glass) building relationships. We have to get to know our prospects and customers, and work to develop their trust and deliver value that is unique to them. Then we must allow them to move through the sales process at their own pace ensuring they remain in control. Your ability to build relationships, convey value and build trust directly relates to the speed to which your client moves through that sales funnel (martini glass.)
So, your first step to be a "Thriver" in this economy is to the accept reality - this economy is different. The consumer is in control of the buying cycle and trust and value are the new ROI. Many of our old sales strategies and techniques just don't work anymore, and the best way to fill your sales funnel is by investing in and building lots of quality relationships.
Now the question becomes who do I build relationships with? How can I thrive in this economy if I just spend my time building and developing relationships? How do I turn relationships into bottom line results? Join us next week for strategy two, and you'll move one step closer to Thriving In Any Economy!
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Article Tags: closing more sales, countless interviews, economic culture, economy, meeting sales goals, sales objectives, sales team strategy, thriving in any economy
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About the Author: Meridith Elliott Powell RSS for Meridith's articles - Visit Meridith's website Click here to visit Meridith's website   Success 3 Steps To Define Live Own Your Values Beat The Economy By Building Relationships Create Ways to Remain High Touch Connected To Your Prospects Engage Participate Connect That is How You Network 5 Reasons Relationship Value Consistency Matter More In This Economy |
Related Forum Posts
Re: FREE Toronto Referral Workshop
- Kevin, I'll try to get a copy of the slides and summarize the 14 Strategies. Stay tuned!
Re: Run when you can, walk when you have to, crawl if you must;
- Hmmm nice, never beg while crawling
But also look up "Exit Strategies"
We cannot always be right, nor can we control all matters of business.. Sometimes we have to get off the horse before it dies under us
I can recall offering data service to banks, mortgage companies, and others before the data became available on the internet. Even though I had a better mousetrap, I was not ready for the glamor of the internet and let my system die a natural death
Re: Books for Business Owners
- Hi DougSchadle,
Thanks for sharing your favorite business book with us!
A good book I'm reading now is "Maximum Achievement: Strategies and Skills That Will Unlock Your Hidden Powers to Succeed" by Brian Tracy as it was a birthday gift from a friend. Tracy's book is helpful in identifying what's important in your life and then setting an action plan to achieve it.
Good day! I'm a book author and web publisher
- Hello, everyone! I'm Chuck Frey. I am the founder and publisher of InnovationTools, the world's largest and most trusted website focused on innovation, creativity and brainstorming. I'm also the author of The Mind Mapping Software Blog, the leading blog focused on visual mapping technology and visual thinking techniques. In addition, recently published a book entitled, Up Your Impact: 52 Innovative Strategies to Add Value to Your Work.
Entrepreneurship is near and dear to my heart, and I look forward to many fascinating discussions here!
Different Hats
- CEO Sales & Marketing & Leadership Development Company
Strategic Vision 10
Alliances & Growth Strategies 10
Hiring & Managing People 8
Mentoring 8-9
Strategic Planning for Clients 10
Execution of Marketing Campaigns 9-10 (i have great people who do the nitty gritty)
Financial Management 9
Bookkeeping 3 (outsourced as I really hate the fine details like GST0
Administrative Follow Up 6-7 (again have great staff)
Writing & Publishing 9 (getting better all the time!)
Speaking 10 (so I have been told)
Self Promotion 9-10
Web development & Promotion 6-7 (learning more and have brought on players who are 10+)
Babysitting Employees (1 - wont do it, that's why I work so hard to hire and motivate the people I have)
Great topic Kevin!!
Jude
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