CRM - Get One, Use One!
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Free PDF Download Are You A Wussy or A Leader? Six strategies practiced routinely by today’s innovative leaders - By Meridith Elliott Powell |
CRMs offer you the opportunity to house all of your customer information in one place, and push you (yes, push you) to do regular, consistent follow-up with key customers, prospects, and key influencers on a consistent basis. Every day you need to be making contact with a variety of people who can help you expand your network and grow your business. CRMs help you do that, sending "gentle" reminders to make that call. They help you track your progress, and they help you keep up with the important information you are gathering from those conversations. That in and of itself, tracking the important information from those conversations, is worth its weight in gold.
There is one big challenge with CRMs: You have to actually use them in order for them to be effective. Yes, I will admit it is one more thing you have to add to your already over-filled to-do list. You have to enter the data, update your progress, follow-up on the reminders and track your use. However, the time you spend doing that will yield a high rate of return on investment. Think about it. How much time do you spend looking for contact information, or trying to make a list of who you should call today, or worrying about when and how you will follow up with a prospect who is not quite ready to make a decision? If you tracked all of that in your CRM, you would not only save time, but you would rest easier and put yourself in position to gain new business when that client is ready to move.
There are a variety of CRMs you can choose from: Highrise, Sales Force, SalesNexus, Infusionsoft , the list is endless. To me, the tool does not matter as much as the commitment to get started! So do your Google search, do your homework, sign up for a CRM and get started!
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Free PDF Download Are You A Wussy or A Leader? Six strategies practiced routinely by today’s innovative leaders - By Meridith Elliott Powell |
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About the Author: Meridith Elliott Powell RSS for Meridith's articles - Visit Meridith's website Speaker, Coach and Business Development Expert, Meridith Eliott Powell, has taken her unique approach to business built it into a successful company that supports organizations and businesses in their efforts to drive revenue and develop people. As the founder of MotionFirst, Meridith designed her company on the culmination of her experience, insight and talents. Her expertise is in the areas of networking, sales and service, and her background is in sales, marketing and commercial banking, Meridith learned first hand how finances, marketing and people development must all work together for companies to reach new heights. She has the skills and knowledge to bring the numbers side and the people side together - align goals and serve as the catalyst to get them moving to drive profitability. A certified strategist, coach and human behavior specialist, Meridith is an active member of the National Speakers Association, the Carolina Speakers Association and the American Society for Training and Development. In addition she is gold master certified by the University of San Diego in strategic planning. Known for her passion, high energy and spirited wit, Meridith is entertaining, fast-paced and effective. She specializes in strategies, coaching and training sessions in sales, networking, customer service. Attendees leave her sessions feeling renewed, energized and armed with knowledge and practical tactics for immediate implementation. Meridith is the author of two books 42 Rules for Turning Prospects Into Customers and Mastering The Art of Success. For more information contact us at 888-526-9998 or www.motionfirstnow.com Click here to visit Meridith's website. Set It Focus on It Make It Happen The Power and ROI of Goals Engage Participate Connect That is How You Network Top 6 Reasons I Have A Coach Are You Really Adding Customer Value Six Strategies To Develop Your Confidence |
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