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Five Tips To Get Your Sales Strategy Moving!
| Guest post by: Meridith Elliott Powell |
Article Overview: Struggling to find the motivation, energy and passion to get out there and makes sales? In this instant gratification world, riding the wave of today’s sales cycle can be more than a little challenging. If your sales strategy needs a little boost, try these sure fire tips to get yourself motivated, recharged and back out there selling.
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Free Download - Make Your Networking Count! Relationship First, Business Second By Meridith Elliott Powell |
Five Tips To Get Your Sales Strategy Moving!
Struggling to find the motivation, energy and passion to get out there and
makes sales? In this instant gratification world, riding the wave of today’s
sales cycle can be more than a little challenging.
If your sales strategy needs a little boost, try these sure fire tips to get
yourself motivated, recharged and back out there selling.
1. Go For the Low Hanging Fruit - Do you know the top two
reasons people don’t do more business with you? They don’t know what else you
offer and you never asked. Selling to your existing clients is one of the
easiest ways to recharge your sales strategy. Think about the products and
service you offer, the variety and the range, and think about how many of those
products and services your best clients actually have. The answer is probably
not too many. Simply doing a “touch base” call on your existing clients
will at minimum ensure you retain them as clients, at maximum gain an stronger
client with increased depth of relationship.
2. Double Your Sales Team – In shifting economic times you
need to double your sales force! No I didn’t mean hire more people, I mean get
the people who love you to work for you. Think about your best customers, you
best referrals sources, and those clients that have truly benefited from the
products and services you offer. Now put together a top ten list, and don’t
just ask these people for referrals ask them to be your advocates. Take them to
lunch, for a round of golf, and let them know the new and exciting things you
are doing and that you are looking to take on new clients and grow your
business. Give them something to talk about, something to brag about and
they’ll work harder for you then you do for yourself!
3. Get Skinny – That’s right shed the excess weight. You
don’t have time to be out running around going to every networking event,
sitting on every board, and calling on every client. Time is money and you need
to make it count. Develop your prospect list, define your target client, and
make sure your networking, your volunteer work and your business calls are shooting
for that target. If you want to shorten the sales cycle then you need to get
skinny and you need to focus.
4. Think Outside The Box – In fact make sure you don’t even
know where the box is. In this day-and-age you have to be innovative with your
marketing and you need to stand out above the crowd. Traditional sales calls
are great, and they are most likely what will close the deal, but ask yourself
what are you doing to sell yourself long before you ask for the business? What
are you doing to position yourself as a resource or an expert in your field?
What are you doing to ensure that you are the go to person in your community
for the products and services you offer? Think outside the box. Write articles
for the local paper, local blogs, or industry newsletters. Take a leadership
position on a non-profit board or community charity and lend your expertise
free of charge. Offer to give information only speeches regarding your area of
expertise to non-profit charities and organizations. In other words look for
and find new and innovative ways for people to “test” you out and “try” you on
for size. Once they see what you can do, the knowledge you have, they will be
busting down your door to do business with you.
5. Go Viral – Are you plugging into the power of
connection? To keep up today you need to be networking in person and online.
Your clients are active, they are growing businesses and changing their lives.
If you really want to know what is going on, if you truly want to build a
strong relationship than you need to connect in person and online. Programs
like facebook, twitter and linked in keep you up-to-date of what is happening
with your clients and their companies. Change these days is happening at a
rapid pace, by connecting online and making daily/weekly quick checks for
updates and to weigh in on conversations. You not only have the opportunity to
deepen relationships in a matter of seconds, you have the opportunity to hear
about the very changes happening in your clients lives that may require your
help or support. Double your networking efforts, double your ability to plug
into the power of connection, go viral!
Yes, sales isn’t easy in this new economy, but it is exciting. It calls us
to a higher level, demands more of our performance, and builds the type of
relationships with our clients that are rock solid and last a lifetime.
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Mars and Venus Part II. "Moving towards" or "Moving away from".
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Part 5: Marketing and Sales Strategies
Do you have the sales force your strategy needs?
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Bookkeeping Tips on Tips
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Sales and Marketing
Article Tags: sales strategy
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About the Author: Meridith Elliott Powell RSS for Meridith's articles - Visit Meridith's website Click here to visit Meridith's website   Position Market Sell To Turn Your Prospects Into Clients The Art of Closing the Sales Call Handling Rejection Get Back On The Horse Top 5 Reasons Managers Get Fired Are You Building Trust With Your Clients |
Related Forum Posts
Book: Secrets of Six Figure Women
- Secrets of Six Figure Women: Surprising Strategies to up your earning and change your life
Barbara Stanny, 2002
Jacket:
Maybe you've noticed - a subtle trend is gathering steam. Quietly and steadily, the number of women making six figures or more is increasing, and it continues to rise at a rate faster than for men. From entrepreneurs to corporate executives, from white collar executives to free lancers and part timers, women are forging careers with considerable financial success.
Through extensive research and hundreds of interviews, including dialogs with more than 150 high earners whose annual incomes range from $100,000 to 7 million, Stanny discovered that ...they all had certain traits in common:
1) a profit motive
2) Audacity
3) REslience
4) Encouragement
5) Self-awareness
6) Non-attachment
7) Financial knowhow
She amplifies on these in the book itself.
Table of Contents
Intro: Welcome to the era of the six-figure woman
1. The Queen in the Countinghouse
2. The Lowdown on low earners
3. Raising the bar
4. Strategy 1: The Declaration of Intention
5. Strategy 2: Letting go of the ledge
6. Strategy 3: Get in the Game
7. Strategy 4: Speak Up
8. Strategy 5: The Stretch
9. Strategy 6: Seek Support
10. Strategy 7: Obey the rules of money
11. Claiming our power
Appendces:
Resources and websites
Tips for getting out of dent
Investing Basics: Wealthbuilding 101
Business Tips
- How about:
Tips for managers to handle employees more effectively?
Tips on how to deal with difficult customers?
Tips on how to deal more effectively with suppliers?
The only three I have in mind right now, but will try to come up with something else.
Chris
Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
Re: The Future of SEO (Video)
- Well it do have.
Moving towards to video promotion, yes its future of SEO promotion and it also work in present times. Videos are also getting leads in Search engine rankings.
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