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Communicating for Success

Guest post by: Kirk Heiner

Article Overview: Communication is vital for success and in the NEW Economy it will prove to be of immeasurable value in getting and keeping customer. Customers are in the driver's seat and customer service is now the mandate. The first line for most companies is the phone. Make mistakes here and you will see it reflected in your Profit and Loss statement.

Communicating for Success

COMMUNICATORS ARE MILLIONAIRES

“They called to Connect with you,

So pick up the #@%&$* phone!”





That’s what your customers are saying.

How do you like it when you reach an impersonal automated system? It started when BIG corporations felt they no longer needed to be personal and didn’t wish to “Waste Time” with hearing the customer’s request before shuffling them off to some division.

Some of the worst offenders of the “I don’t care” crowd and some of the worst companies for communicating are actually in the Communications Industry. I recently was placed on hold, without my permission, by VERIZON cellular. I have been a loyal customer for over 15 years. As I waited for OVER 20 Minutes their automated voice had the audacity to keep telling me over and over how “I was the most important person in the company”. Nice try. Would they put their President or CEO on hold for 20 minutes while he waited? Probably not.

So in my frustration I got online, found their corporate offices and called their SALES Department. I used my land line to call Sales and guess what? They answered the phone within 2 rings. I said, “Hello, I am a current customer for over 15 years and I’m on hold for over 20 minutes now. You sure seem to answer the phone quickly for a NEW client.” How important am I really? So now… what have they communicated? 1) That I am not important, after 15 years of loyal patronage and 2)They are liars. And 3) New customers are MUCH more important than any of us OLD customers.

The problem is, when someone experiences this kind of lousy customer service the usually tell somebody. With social media, multiply that x 1,000. Smart restaurants are paying fast attention to any client who is texting about their wait time. It can go viral quicker that the bird flu.

This is the era of “The return of customer service”. Why? Because there are fewer customers nowadays and if you won’t serve them well, your competitor will.

Communicators are indeed millionaires. So how’s your bank account?

Let’s start paying attention to what we are saying, even when what we are saying is by not speaking with people.

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Article Tags: communication, millionaire, Success, successful, wealth



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Re: Success - I study success intently, and would like to share: Here's two excellent and nearly identical success-formulas from a couple of the world's masters. FIRST FORMULA: 1. Passionate Desire 2. Clear, Definite Purpose 3. Committed Decision 4. Take Action In Faith (Bonus Secret Sauce: 5. Repeat Consistently) I made a video about this, but am not allowed to link it yet. Google "Ryze Success Steps" for it. Oh, and this is Napoleon Hill's (Master Of Success Laws)'s Formula. SECOND FORMULA: 1. Passionate Desire 2. Understand It Is Already Done (Faith) 3. Relax & Allow It To Unfold (Go about your life calmly) This one is courtesy of Abraham-Hicks (inspiration for the movie The Secret). Hope that helps!
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