Competition is not health for you or your company and I know
you’ve been told the exact opposite your whole life. But if you look at the
most successful of companies and people you will find they have moved beyond
the concept of competition and into the realm of domination. They seek to be
first in the minds of their customer and their markets.
If competition is healthy, domination is like being completely immune. Take Apple do they compete, no they dominate! How about Intel, Starbucks, Exxon, Goldman Sacks, Google, and other behemoths? While competition may be healthy for the customer and even stimulate creation the reality is, anyone that is trying to be competitive is actually chasing some other idea or concept. Domination is an entirely different level of thinking and action. The giants literally don’t play the game but make the rules to the game.
Benefits of Domination Thinking and Actions:
1) You are not chasing someone or something else.
2) You aren’t a player in the game you are the game.
3) You are what others measure against.
4) You are thought of first.
Getting yourself and your organization to think in terms of domination and being first is covered in my recent book and NY Times Best Seller, If You’re Not First, You’re Last. Let’s face it who doesn’t want to be placed first and how can it not be the best position to be in when times are tough.