The Re-Tweet is the New Way to Prospect
Salespeople know that the best way to reach potential customers is
through their current ones. It is important to work well with your
clients and to build up trust because essentially you want them to
recommend your product or service to their friends and family.
Prospecting by obtaining references from clients is a great way to conduct business, and the process has slowly begun moving to the World Wide Web. There are many advantages of computer based training, but the biggest advantage comes with using the social media site Twitter. Most people believe that Twitter is useless, that it is just a place for people to follow their favorite celebrities every move, but in fact, a study conducted by Deming Hill proves otherwise:
· 20% of all Twitter communication contains a reference to a product or a service
· 41% of business owners say that Twitter delivers great value to their business
· 44% of Twitter users have recommended a product or a service
· 58% say they have tweeted about a bad experience
So, it is obvious that people are out there to get more information about businesses. The Twitter site can be a great way for salespeople and companies to get the attention of their customers and build up their customer base, and it works just like it does for outside salespeople. The best way to build trust and a following is to get people to re-tweet your information.
Think about it this way, you have 1,000 people following your Tweets, and these are people that like your product and service and have had a good experience. So, it is important to get them to re-tweet your blog or article because a re-tweet is similar to a recommendation. If your followers re-tweet information about you, then suddenly, with one click of the mouse, you have built up your credibility and expanded your reach.
Here are three tips to getting your information re-tweeted:
1. Post interesting stuff and be creative
No one wants to reach something that is not relevant to them and is, most of all, boring. People want to be entertained while learning. Furthermore, make your headline creative. The more enticing the headline, the more likely someone is going to click on it, read it and re-tweet it.
2. Re-tweet others
If you want people to re-tweet your articles, then step up and re-tweet theirs first. Once they see that you have acknowledged what they have to say and helped to expand their reach, then they are more likely to return the favor.
For the most part, people like helping others. So, just send a quick note asking your followers to re-tweet your newest blog. Remember, people are following you because they like your product or service. There is also a site that adds a re-tweet to the end of your own tweet. There are sites that send your link out and make it easier for others to post your article.
By using Twitter for inside sales the same way you would for outside sales, you are more likely to come into contact with potential clients. Business opportunities can happen with the click of the mouse, and if you follow these tips you will start to see your sales progress.