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Three Simple Techniques to Increase Sales

Guest post by: Tim Hagen

Article Overview: When it comes to sales, how you interact with your customers is everything. Salespeople need to be engaged, always communicating and always present.

Three Simple Techniques to Increase Sales

When it comes to making sales, you need more than luck. While it doesn’t hurt to have it, you need to have product knowledge and the ability to sell. Salespeople need to have great communication skills and be memorable. There are three techniques that a great salesperson uses to get in front of customers and make sales. 1. Create an online presence.

It is important that customers have access to you and your company, and these days, customers will go out and look for a service they need on their own. Create a website. Get involved on Twitter, LinkedIn and Facebook. Write blogs and whitepapers. All these tools allow customers to easily find you. When you are constantly putting out information, your SEO increases and you move up the Google ranks. Make sure your website is easy to navigate and your blogs and whitepapers have good, reliable content that people will want to read.

2. Be engaged.

When you are engaged with your customers, you are developing a bond. It pays off in the end to take the time to find out specifics about your clients. If you send them articles of interest, they are more likely to believe that you have their best interest at heart and that they can rely on you. However, it is not only beneficial to be engaged with your customers; it also helps to be active in groups and discussion on social media site such as LinkedIn. Join groups and participate in them. By doing this, you create credibility.

3. Communicate with your customers.

This is more than just sending them articles of interest. Follow-up with your customer. Find out if they have any questions or concerns. Make sure they are enjoying their product. If you are in constant communication with your customer, then they will be more likely to come back to you in the future. You can also include surveys on your website. This allows for constant feedback, and it will keep you aware of how your clients feel about your product or service.

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Article Tags: communication, customers, employee engagement, social media



Related Forum Posts
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Re: Bad SEO techniques? - There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash
Re: New Infographic: Top Ten Reasons to Partner with Someone - I like it. Simple yet informative. I also RT'd it for you.
Re: Is being too connected pushing your business forward or back - Good advice, Terrycan! Simple but necessary.


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