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Where Do Business Opportunities Lie in Social Media?

Guest post by: Tim Hagen

Article Overview: Social media is taking over the marketing industry, and it is important to harness these tools as effectively as you can. Use these tips to train your company in the art of social media.

Where Do Business Opportunities Lie in Social Media?

We all know the importance of social media. We have heard that it will help lead us to prospects, and it will give us more face time with our customers. Deming Hill did some research and put together these statistics:

· Adults spend 15+ hours on the internet every month

· 93% of B2B buyers use search engines to begin the buying process

· 9 out of 10 consumers will find you when they are ready

This means that your company had better be out on the Internet for someone to find you, and this is where social media is the most beneficial. The more items you enter into a Facebook page or a blog, the more likely a potential client is to find you. Deming Hill found these statistics out when they did research on the biggest social media site-Facebook:

· 40% of Facebook users become fans or followers of brands/services.

· 60 million status updates happen daily on Facebook

· 50% of users log on everyday and average more than 55 minutes a day

· If Facebook were a country, it would be the world’s 3rd largest:

1.China

2.India

3.Facebook

4.USA

Facebook is a great site to connect with fans (just make sure that your site doesn’t become more social than professional). Clients and customers are on Facebook; so, ask them to become fans of your page. Include upcoming events, polls, pictures and anything that makes your page more interactive. With new features, you can also upload whitepapers, blogs and videos. When it comes to social media, Facebook isn’t the only site that can bring you prospects. Twitter also has a large following:

· Twitter averages 50 million status update per day

· 20% of all Twitter communication contains a reference to a product or a service

· 41% of business owners say that Twitter delivers great value to their business

· 44% of Twitter users have recommended a product or a service

· 58% say they have tweeted about a bad experience

So, if your customers have a bad experience with your service or product, you can bet that people are going to know about it. Make sure that your customer service is top notch. At the Twitter site, you can search your company and see what people are saying about it. If there is a positive post, the reply to the “tweeter” and thank them for the kind words. Twitter not only allows you better your service, but it also allows you to stay in front of your contacts. You can enter links into tweets that draw people to your website.

It’s been proven that people are out there, on these sites. Now it’s up to you to harness the tools and use them to your company’s advantage. Once you've got a good grasp on social media, you will begin to see your sales progress.

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Article Tags: effective social media training, Facebook, social media tips, social media tools, Twitter



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts - Hi Shri, Thanks for posting this. I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
Re: Social Media Marketing Ignorance - [quote="vbn411":7qciluxl]Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value. [/quote:7qciluxl] I think that's probably one of the most realistic way to think about it. There's no real textbook way of understanding Social Media, it's the networks of people and their interactions that will exist with or without your input. As for Jennifer, You can always have 2 Facebook pages. Many people do. There is also LinkedIn, which is like a professional networking version of Facebook. The only way to know is to try it.


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