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Fax to Wall

Guest post by: Tom Miller

Article Overview: The fax is dead, long live the fax. In these days of high tech marketing even email is beginning to seem old hat. Reading an article about fax marketing revived an old idea - fax to wall.

Fax to Wall

The fax is dead, long live the fax. In these days of high tech marketing even email is beginning to seem old hat. Reading an article about fax marketing revived an old idea - fax to wall.

People like to decorate their work space, especially with witty cartoons and funny stories. What a way to give fax marketing some durability. Just entangle a marketing message with humorous or interesting piece of public domain entertainment.

Many years ago such entertaining pieces were propagated by fax and used to adorn book cases, filing cabinets, and dividers. Today they are sent around by email. Using them to liven up a work space now requires them to be printed out, an extra step that is sure to discourage many.

A fax can be whipped of the fax machine and slapped on an old bit of blue tack for an instant public conversation piece.

Here is an example for sales training:

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Wisdom hidden in the alphabet:

IF: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z is substituted

As: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

Then; HARDWORK can be quantified as 8 + 1 + 18 + 4 + 23 + 15 + 18 + 11 = 98 % Only

KNOWLEDGE adds up as 11 + 14 + 15 + 23 + 12 + 5 + 4 + 7 + 5 = 96 % Only

ATTITUDE equates to 1 + 20 + 20 + 9 + 20 + 21 + 4 + 5 = 100 %

MOTIVATION 13 + 15 + 20 + 9 + 22 + 1 + 20 + 9 + 15 + 14 = 138 %

Regular sales training inspires hard work, increases knowledge, challenges attitudes and raises motivation. Attend a monthly workshop in your area for £30 per session. Attend a first session free. Just pay for breakfast.

Call 0118 933 1357, email learning@salessense.co.u k, or visit ww w.salessense.co.u k for more information.

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With a little diligence and time on Google, anyone can find suitable material that can be linked to a product or service while communicating humour or a worthwhile message in an interesting way.

Fax marketing has been on the decline for sometime. The fewer people use it the greater it's impact. Add something novel, funny, or interesting to give it a new, high impact value.

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Article Tags: business, communication, marketing, sales training



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Re: What I'm reading this weekend - Oct 8, 2010 - these are great! In particular, I liked "you’re already perfect" and "Smashing through the Black Wall of Fear." That's exciting that there is a new 4-hour book out. I really enjoyed "The 4 hour Workweek."
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