Email Communication Tips - Part One
Email Communication Tips - Part One
Continue to pay attention to the basic communication rules for business correspondence e.g. the use of headlines, white space etc. Short sentences, paragraphs and effective punctuation also help your message to be read. It is still more difficult to read long, closely-written messages on-screen than on a paper copy
Always enclose a subject line – otherwise your email probably won’t even be opened. Understand that, unless your subject line provides “confidence to open” – many people will not open emails for fear of viruses
Be careful in your choice of subject line. Avoid being too general. If you are specific, it’s more likely to be read. And. aim to make sure your subject line differentiates you from “spammed” messages
Equally, avoid the silly practice that some companies adopt of either leaving the subject line blank, or using an “attention-getter” that bears no resemblance to the message. This only annoys, or makes it much more likely that your email being binned rather than opened!
Equally., a poor first line of your e-mail and the Recipient may find no reason to waste their time by reading any further
Appreciate that the objective of the subject line of any email is to get that document opened. Then, remember that the purpose of the headline, first line or brief paragraph is to encourage the reader to read on. And this principle holds true throughout the rest of your message. Many people receive so many emails that they will wish to stop reading and “delete” as soon as possible!
So, aim to keep your email as short as you can – whilst including all information that is needed for the response you wish for
Where possible, allow the recipient to reply as briefly as possible – thus encouraging response. Email is a much more direct and brief communication media than printed ones
Be polite – don’t forget to greet Customers as you would in a “snail-mail” letter. And, to end it with a suitable “closing signature”. It’s very easy for email to appear impersonal and cold
(Continued in part two)
Email Communication Tips Part One - To learn more about this author, visit Gordon Veniard's Website.
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Is your e-mail really necessary? If not, why are you writing it? Are you using email as an “easy way out” i.e. to avoid speaking to an annoyed Customer or colleague? Or, rather than taking the time to construct a more formal written communication – which may be the best method in certain circumstances?
Continue to pay attention to the basic communication rules for business correspondence e.g. the use of headlines, white space etc. Short sentences, paragraphs and effective punctuation also help your message to be read. It is still more difficult to read long, closely-written messages on-screen than on a paper copy
Always enclose a subject line – otherwise your email probably won’t even be opened. Understand that, unless your subject line provides “confidence to open” – many people will not open emails for fear of viruses
Be careful in your choice of subject line. Avoid being too general. If you are specific, it’s more likely to be read. And. aim to make sure your subject line differentiates you from “spammed” messages
Equally, avoid the silly practice that some companies adopt of either leaving the subject line blank, or using an “attention-getter” that bears no resemblance to the message. This only annoys, or makes it much more likely that your email being binned rather than opened!
Equally., a poor first line of your e-mail and the Recipient may find no reason to waste their time by reading any further
Appreciate that the objective of the subject line of any email is to get that document opened. Then, remember that the purpose of the headline, first line or brief paragraph is to encourage the reader to read on. And this principle holds true throughout the rest of your message. Many people receive so many emails that they will wish to stop reading and “delete” as soon as possible!
So, aim to keep your email as short as you can – whilst including all information that is needed for the response you wish for
Where possible, allow the recipient to reply as briefly as possible – thus encouraging response. Email is a much more direct and brief communication media than printed ones
Be polite – don’t forget to greet Customers as you would in a “snail-mail” letter. And, to end it with a suitable “closing signature”. It’s very easy for email to appear impersonal and cold
(Continued in part two)
Email Communication Tips Part One - To learn more about this author, visit Gordon Veniard's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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