Print Advertising - Can You "Reward" Your Customers?
Print Advertising - Can You "Reward" Your Customers?
There are a wide range of “rewards” you might offer. Examples include:
# Freebies e.g. estimates, gifts, delivery, estimates, catalogues, samples etc.
# Bonuses or extra value e.g. 3 for 2, 50% extra, buy one get one free offers
# Peace of mind e.g. when buying insurance, testimonials from satisfied Customers
# Guarantees (especially money-back)
- the longer-term the guarantee you can offer, the more it is likely to add weight to your offer
# Interest-free (or extra low cost) credit - again over as long a term as possible
# Increased status or spending power - "gold" Customers, "regular-user" deals etc.
# Simply helping them to feel good after their purchase
# Savings in time or effort!
As you'll appreciate, this list could be almost endless (and many of the rewards are also “benefits” people would like to "gain"). The key is to find something important to a prospective Customer (tied to the product, service or company advertising) and then show the Reader how they can both receive and enjoy this “reward”
Whichever “reward” you are offering, you do need to show how it will be gained – and emphasise the value rather than simply leaving the Reader to work it out for themselves
Remember - when you provide Readers with positive reasons for becoming Customers, they can also share this "good news" with family, friends, colleagues - in fact - everybody!
PS If you have any questions regarding your print advertising,
I'll be happy to try and answer them.
Just email me at venworks@btopenworld.com
Print Advertising Can You Reward Your Customers - To learn more about this author, visit Gordon Veniard's Website.
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A natural reaction to being asked to do something is to think “what’s in it for me?” And the “me” might be singular, or include their family and friends. For certain products or services the “me” might include workplace colleagues. So, if your ad can offer some “reward” for firstly reading the ad – and then for taking the desired action – you have a better chance of getting the Reader to do what you want them to
There are a wide range of “rewards” you might offer. Examples include:
# Freebies e.g. estimates, gifts, delivery, estimates, catalogues, samples etc.
# Bonuses or extra value e.g. 3 for 2, 50% extra, buy one get one free offers
# Peace of mind e.g. when buying insurance, testimonials from satisfied Customers
# Guarantees (especially money-back)
- the longer-term the guarantee you can offer, the more it is likely to add weight to your offer
# Interest-free (or extra low cost) credit - again over as long a term as possible
# Increased status or spending power - "gold" Customers, "regular-user" deals etc.
# Simply helping them to feel good after their purchase
# Savings in time or effort!
As you'll appreciate, this list could be almost endless (and many of the rewards are also “benefits” people would like to "gain"). The key is to find something important to a prospective Customer (tied to the product, service or company advertising) and then show the Reader how they can both receive and enjoy this “reward”
Whichever “reward” you are offering, you do need to show how it will be gained – and emphasise the value rather than simply leaving the Reader to work it out for themselves
Remember - when you provide Readers with positive reasons for becoming Customers, they can also share this "good news" with family, friends, colleagues - in fact - everybody!
PS If you have any questions regarding your print advertising,
I'll be happy to try and answer them.
Just email me at venworks@btopenworld.com
Print Advertising Can You Reward Your Customers - To learn more about this author, visit Gordon Veniard's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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