Another way to present a range of benefits within your ads – and to highlight this through the headline. Experts recommend it's best to avoid “traditional numbers” for such an exercise i.e. half-a-dozen, ten etc. – as this can sub-consciously suggest an effort has been made to “find” this number .
Here is a range of examples you could adapt and use to present this idea:
# 7 great ways to impress your neighbors # The 5 proven steps to take when choosing a new xxxx # 3 powerful reasons why “Mrs Y” chose xxxx # Seven points to consider when choosing your new xxxx # Five key reasons for upgrading your xxxx today # Announcing the top eight tips for choosing your xxxx # Four key pieces of information when choosing…
# The five ways an expert chooses their new xxxx # Introducing the five secrets of a great xxxx One way to gather this information is to find out from your Customers the key reasons they have for using your services or buying your products. Who knows - it might not even be the points you think are important PS If you have any questions regarding your print advertising, I'll be happy to try and answer them.
Just email me at venworks@btopenworld.com
Print Advertising - Offering some "Reasons Why" - To learn more about this author, visit Gordon Veniard's Website.
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