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TV Sales = Power and Influence

Guest post by: Margie Albert

Article Overview: Have you ever heard, "I tried TV, it didn't work" or "All Salespeople are only interested in themselves", or "I don't know who to trust?" Have YOU ever said, "I don't trust salespeople?!" You know where this comes from? A series of small bad experiences or one singular really bad experience. If you are a TV AE YOU represent all of us.

TV Sales = Power and Influence

Have you ever heard, "I tried TV, it didn't work" or "All Salespeople are only interested in themselves", or "I don't know who to trust?" Have YOU ever said, "I don't trust salespeople?!"

You know where this comes from? A series of small bad experiences or one singular really bad experience.

With a bad experience we make judgments about the entire industry. C'mon, you've done it. You pick and chose every day based on past experiences or, worse, other peoples' bad experiences you have read or heard about. And now with social media we hear about so many more. It's no wonder our advertisers are skeptical.

If you propose packages you know are too small to provide your customers' success or if you are interested in yourself (making budget, increasing your commission check, satisfying your Manager) you are affecting the entire industry and beyond. Not only are you doing a huge disservice to your advertiser but to all others who truly are interested in that advertiser's success.

If you are a TV Account Executive you have tremendous power and long-lasting influence.

YOU represent all of us. YOU are responsible for countless others. Please don't take this lightly.

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Article Tags: Account Executives, bad experience, experiences, margie albert, power and influence, salespeople, singular, social media, tv sales
Referred by: http://dannybrown.me/



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