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TV Stations - How Many “Likes” Do You Need?

Guest post by: Margie Albert

Article Overview: Why do TV stations think bribing people to "Like" their facebook page for a chance to win an iPad has any long-lasting value? So I hit "like" and get a chance to win an iPad - so what? How many contests have you entered in your life you have totally forgotten about no matter how many direct mail pieces you received (and tossed)? Yes, the station can brag it has 7,500 "likes" but does that really translate into anything? For you facebook users, don't you scan your feed for the people and brands you really, authentically and voluntarily "like" rather than those you simply "liked" on a whim? Skipping over posts is today's version of discarding direct mail pieces.

TV Stations - How Many “Likes” Do You Need?

Why do TV stations think bribing people to "Like" their facebook page for a chance to win an iPad has any long-lasting value? So I hit "like" and get a chance to win an iPad - so what? How many contests have you entered in your life you have totally forgotten about no matter how many direct mail pieces you received (and tossed)?

Yes, the station can brag it has 7,500 "likes" but does that really translate into anything? For you facebook users, don't you scan your feed for the people and brands you really, authentically and voluntarily "like" rather than those you simply "liked" on a whim? Skipping over posts is today's version of discarding direct mail pieces.



TV stations, if you ask me to "like" you please give me a real reason that is lasting and meaningful. Don't bribe me with a hit and run just for your ability to say you have a big number of "likes." How self-serving is that?! I know the argument - it's a way to get new people to sample your personality as a station. Yep, I get that but most of you end up just telling me to watch Idol tonight or what stories you'll be covering at 5p (self-promotion).

How about offering me something I value consistently.

There will always be a debate regarding quantity and quality. My opinion is quality every time - build your community with people who really "like" you. Serve them; don't bribe them, if you want long-lasting loyalty.

If you want to grow your communities have a strategy. Tonnage is not a strategy!

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Article Tags: facebook, margie albert, TV, tv stations
Referred by: http://dannybrown.me/



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Hello from Toronto, Canada - Hello everyone! My name is Peter Fuller and I am a Controller for a group of Radio Stations across Canada. I am a Chartered Accountant and have an MBA from McMaster University. My main online focus is helping offline local businesses with their online marketing needs. I have already read some informative posts on this forum so I look forward to participating in the discussion. Peter Fuller MBA CA
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