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Today's rant - TV Sales Managers

Guest post by: Margie Albert

Article Overview: TV Sales Managers, it is up to you to change your current job. You are in charge of Sales for your television station – national, local, regional, online, and/or all of the above. How much of your time is truly spent focused on Sales? Nurturing your advertisers, building your people and developing solutions? Are you spending enough time looking to the future and developing a plan to increase sales in that future?

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Today's rant - TV Sales Managers

Hear me out. TV Sales Managers, what is your job? Here are the things I see you doing every day:

  1. Spending too much time on minutia
  2. Focusing your attention on weak players, many of whom will never be your stars
  3. Spending limited time with your best players who are your stars
  4. Ignoring the customers
  5. Covering your butt
  6. Living in fear of trying something new
  7. Taking the time to think of something new
  8. Excel spreadsheets
  9. Attending unnecessary meetings
  10. Correcting AE mistakes
TV Sales Managers, it is up to you to change your current job. You are in charge of Sales for your television station – national, local, regional, online, and/or all of the above. How much of your time is truly spent focused on Sales? Nurturing your advertisers, building your people and developing solutions? Are you spending enough time looking to the future and developing a plan to increase sales in that future?

Business doesn’t change people. People change business. How are you going to do it?

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Home > Sales > Margie Albert > Todays rant TV Sales Managers >
Article Tags: advertisers, margie albert, sales managers, television station, tv sales
Referred by: http://dannybrown.me/

About the Author: Margie Albert
RSS for Margie's articles - Visit Margie's website

Margie is an award winning media professional with 30+ years of experience working in the broadcast, radio, print and online industries. FOCUS ON CUSTOMER SUCCESS launched March '09 and helps Broadcast Companies grow audiences and revenue through their many information distribution channels. Sales training includes solution-based selling with a FOCUS ON CUSTOMER SUCCESS.

Click here to visit Margie's website
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Re: Watch What you Read Re: Watch What you Read - I agree. i believe more video's should be like Jeffery Gitomers video's under his Sales rant. They are typically not more than 3 minutes. His model seems to be; 1. Main Message (or Point) 2. Example 3. Next steps to put it into Action take away the extra "blabber" and you've got viewers that will come back.
Online Sales and Marketing vs Traditional Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Re: Hello from Missouri Re: Hello from Missouri - [quote="MichaelH":gxmrz8rk] If anyone in those markets in a managerial or owner capacity would like to offer some simple numbers help I would be greatly appreciative. To be honest, I've actually posted an ad on my local Craigslist for help, and offer $5 PayPal to anyone willing to help... haven't had any results yet! [/quote:gxmrz8rk] Unfortunately, to get people to respond to anythign these days, you probably need to up the ante to at least $10. Managers to whom time is money aren't going to take even 5 minutes out of their day to answer questions and then just get $5 for it!
Hello From Marietta GA! Hello From Marietta GA! - Hello All! My name is Tim Naylor and I am in Direct Sales! I am glad I have found EC's sites and I hope to learn and share a lot!


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