TV Sales Managers, it is up to you to change your current job. You are in charge of Sales for your television station – national, local, regional, online, and/or all of the above. How much of your time is truly spent focused on Sales? Nurturing your advertisers, building your people and developing solutions? Are you spending enough time looking to the future and developing a plan to increase sales in that future?
Hear me out.
TV Sales Managers, what is your job? Here are the things I see you doing every day:
- Spending too much time on minutia
- Focusing your attention on weak players, many of whom will never be your stars
- Spending limited time with your best players who are your stars
- Ignoring the customers
- Covering your butt
- Living in fear of trying something new
- Taking the time to think of something new
- Excel spreadsheets
- Attending unnecessary meetings
- Correcting AE mistakes
TV Sales Managers, it is up to you to change your current job. You
are in charge of Sales for your
television station – national, local,
regional, online, and/or all of the above. How much of your time is
truly spent focused on Sales? Nurturing your advertisers, building your
people and developing solutions? Are you spending enough time looking
to the future and developing a plan to increase sales in that future?
Business doesn’t change people. People change business. How are you going to do it?
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