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Today's "rant" - anti social marketing

Guest post by: Margie Albert

Article Overview: What are you doing with all those likes you’ve purchased? All those likes are nothing more than ego chest pumping (“I have more likes than you do – na na na”) if you aren’t moving them up your product relationship chain to becoming loyalists. How many of your likes have you been able to convert into loyalists? How many of your likes do you see returning to your facebook page? How many are you interacting with? How many are you listening to and communicating with? How has your own site traffic and ratings grown? After all, don’t you want them to like you and your products so you can monetize these relationships?

Today's "rant" - anti social marketing

Would you walk up to someone and randomly say, “We don’t know each other but if you promise to like me you might win an iPad? Please please like me. Yes, I’m bribing you to like me. I don’t promise anything other than a small chance to win an iPad but please like me. Oh, and tell your friends to like me too, OK?”

I see these posts on facebook and twitter every day from TV stations all over the country. How anti-social can you be? Meaningful, long term, loyal relationships are earned, not bought. For a TV station to earn loyalty they must first be giving and a small chance to win an iPad is not it.

What do we all want in a relationship? We want the ability to talk and to be listened to, we want our needs satisfied, we want to be educated and/or entertained and we want to be missed when we aren’t there.

What are you doing with all those likes you’ve purchased? All those likes are nothing more than ego chest pumping (“I have more likes than you do – na na na”) if you aren’t moving them up your product relationship chain to becoming loyalists.

How many of your likes have you been able to convert into loyalists? How many of your likes do you see returning to your facebook page? How many are you interacting with? How many are you listening to and communicating with? How has your own site traffic and ratings grown? After all, don’t you want them to like you and your products so you can monetize these relationships?

Your answers will tell you if you are truly social marketing and building valuable relationships or anti-social marketing and spinning your very expensive resource wheels.

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Article Tags: ego, likes, loyalists, margie albert, rant, relationships, social marketing, TV stations
Referred by: http://dannybrown.me/



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