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Today's rant - "customer service"



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Today's remark - it starts with you - By Margie Albert

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I started thinking about this as I was doing some research for my cancer-stricken brother. In the medical world it is “patient” service, in the retail world it is “customer” service, in the travel industry we are called “travelers” and in the Broadcast world we are labeled “viewers” or “advertisers.”

However, we don’t think of ourselves as any of those labels. We are individuals, we are people and we don’t want to be lumped into an impersonal group stripping us of our individuality and become invisible. We want to deal with other non-scripted people who will communicate with us as people. Yes, PEOPLE, not machines, “contact us” emails to no man’s land, phone systems that route you through countless recordings and menus, restricted hours (can you imagine the National Cancer Institute Help Line is only available M-F?), etc.

Words like “patient” or “customer” or “traveler” or “advertiser” assume we are that and will be that – how presumptuous and internally focused! Those are your terms, not ours!!

I look forward to the day when someone names their department “You Service” and establishes a culture truly focused on us as individuals rather than labels.


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Home > Sales > Margie Albert > Todays rant customer service >
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Free PDF Download
Today's remark - it starts with you - By Margie Albert

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About the Author: Margie Albert

RSS for Margie's articles - Visit Margie's website
Margie is an award winning media professional with 30+ years of experience working in the broadcast, radio, print and online industries. FOCUS ON CUSTOMER SUCCESS launched March '09 and helps Broadcast Companies grow audiences and revenue through their many information distribution channels. Sales training includes solution-based selling with a FOCUS ON CUSTOMER SUCCESS.
Click here to visit Margie's website.
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