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Today's "rant" - insubordination

Guest post by: Margie Albert

Article Overview: Many broadcasters long for the past where stability was the norm.Our customers (advertisers, viewers/users, stockholders and employees) are looking for much more from us. They are begging us to defy the past and invent the future to drive their success. That, by definition, forces us into instability, experimentation and the willingness to fail.

Today's "rant" - insubordination

“If you work for a company that promises stability you can bet that company is going to fold” ~Mark Hurst

Many of us broadcasters long for the past where stability was the norm. You programmed your stations, launched a website to do nothing more than reflect your brand and regurgitate your news and network products and measured success by your audience and revenue share. The measurement model may still be relevant but the rest is clinging for a heartbeat.

Our customers (advertisers, viewers/users, stockholders and employees) are looking for so much more from us. They are begging us to defy the past and invent the future to drive their success. That, by definition, forces us into instability, experimentation and the willingness to fail.

I, too, hate failure and want to allow gravity to pull me back to my comfort zone. So let’s, together, form a pact. Let’s not only allow failure but praise insubordination. You in?

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Article Tags: broadcasters, customer, failure, insubordination, margie albert
Referred by: http://dannybrown.me/



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