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Margie Albert Articles

Guest post by: Margie Albert

Today's "rant" - Jobs - Click To Read Article
How many of you read the title and asked if I was writing about the jobs we do every day or if this was another ode to Steve Jobs? Well, the answer is both.

Today's "un-rant" - ATTITUDE - Click To Read Article
The bottom line – it’s all about ATTITUDE. Are YOU motivated to make some changes, recognize what is working and change what isn’t? It falls on all of our shoulders – no pawning off the responsibility!

Today's "rant" - insubordination - Click To Read Article
Many broadcasters long for the past where stability was the norm.Our customers (advertisers, viewers/users, stockholders and employees) are looking for much more from us. They are begging us to defy the past and invent the future to drive their success. That, by definition, forces us into instability, experimentation and the willingness to fail.

Today’s “rant” – can’t take eye off the ball - Click To Read Article
If we were any other smart business we would shift our attention to where the business is going and we would do it quickly.We would hire the brightest people at the station level and hold them in the highest regard.Maybe to become a GSM you must have DSM on your pedigree?

Today's "rant" - rant! - Click To Read Article
I have had people tell me they don’t think I should use the word “rant” in my blog.Since I starting using “rant” in my title my opens have grown substantially. What do you think?

Today's "rant" - anti social marketing - Click To Read Article
What are you doing with all those likes you’ve purchased? All those likes are nothing more than ego chest pumping (“I have more likes than you do – na na na”) if you aren’t moving them up your product relationship chain to becoming loyalists. How many of your likes have you been able to convert into loyalists? How many of your likes do you see returning to your facebook page? How many are you interacting with? How many are you listening to and communicating with? How has your own site traffic and ratings grown? After all, don’t you want them to like you and your products so you can monetize these relationships?

Today's "rant" - it's just business - Click To Read Article
We are organized into businesses but, in the end, we are people dealing with people and the excuse “it’s just business,” or “company policy” is just that – excuses. It’s easier to place the blame on this nebulous thing we call “the business/policy” and hide behind it.

Today's rant - "customer service" - Click To Read Article
I started thinking about this as I was doing some research for my cancer-stricken brother. In the medical world it is “patient” service, in the retail world it is “customer” service, in the travel industry we are called “travelers” and in the Broadcast world we are labeled “viewers” or “advertisers.” However, we don’t think of ourselves as any of those labels.

Today's "rant" - stress - Click To Read Article
If you are in TV Sales or the TV business you are a competitor. Over stressed athletes usually end up hurt and seldom perform optimally. So why do we think putting more stress on our people will produce better results?

Today's "rant" - faking it - Click To Read Article
I see people every day put on their phony face as if they are interested in learning about anything new and different and then going about their business as if nothing is changing. Putting your head in the sand will not make change go away. So please:

Today's "rant" - voice mail - Click To Read Article
How often do you call a client and get their voice mail? 80-90% of the time, yes? So why do we keep delivering voice mails that ramble on letting everyone know how unprepared you were to leave a voice mail?! Here are some really simple things you can do to increase callbacks and decrease “message skipped/deleted”

Today's rant - TV Sales Managers - Click To Read Article
TV Sales Managers, it is up to you to change your current job. You are in charge of Sales for your television station – national, local, regional, online, and/or all of the above. How much of your time is truly spent focused on Sales? Nurturing your advertisers, building your people and developing solutions? Are you spending enough time looking to the future and developing a plan to increase sales in that future?

Today's rant - email - Click To Read Article
In today’s world email has taken the place of letters, phone calls and virtually every form of solicitation invented. The abuse, lack of respect and infringement on our space is appalling. All the cc’s, bcc’s and assumptions that we will read a scrolling, single-spaced novel makes me want to scream daily. Some really simple rules for TV Account Executives and Sales Managers:

Today's rant - 3 pet peeves - Click To Read Article
My 3 biggest pet peeves I hear TV Account Executives and TV Sales Managers say every day. #1 is "First right of refusal." Does it get more negative than that?! Read on for more.

My 10 Observations of the New AE - Click To Read Article
I just returned from delivering a New -to- TV AE Training Session. The class of 19 new Account Executives (Marketing Consultants) was eager to learn all about the world of Television and Digital sales. How refreshing to see! My observations:

4 things to do EVERY day - Click To Read Article
Want to have more fun? Enjoy life? Feel good about yourself? Increase your confidence? Here are four things to do EVERY day:

5 actions to give generously - Click To Read Article
“Seek first to give and then give some more – your ROI will be directly proportionate to what you invest in others.”

TV Stations inventing the “good new days” - Click To Read Article
We in the TV business and elsewhere are in the middle of a revolution. The “good old days” are gone and we are now inventing the “good new days.”

TV Stations - How Many “Likes” Do You Need? - Click To Read Article
Why do TV stations think bribing people to "Like" their facebook page for a chance to win an iPad has any long-lasting value? So I hit "like" and get a chance to win an iPad - so what? How many contests have you entered in your life you have totally forgotten about no matter how many direct mail pieces you received (and tossed)? Yes, the station can brag it has 7,500 "likes" but does that really translate into anything? For you facebook users, don't you scan your feed for the people and brands you really, authentically and voluntarily "like" rather than those you simply "liked" on a whim? Skipping over posts is today's version of discarding direct mail pieces.

6-and-a-half rules for victory - Click To Read Article
Need your help. Here are 6.5 rules for victory in your selling routine- you get to complete the list!

TV Sales = Power and Influence - Click To Read Article
Have you ever heard, "I tried TV, it didn't work" or "All Salespeople are only interested in themselves", or "I don't know who to trust?" Have YOU ever said, "I don't trust salespeople?!" You know where this comes from? A series of small bad experiences or one singular really bad experience. If you are a TV AE YOU represent all of us.

TV AEs - slow down to speed up - Click To Read Article
Ever notice the faster you go the slower the results? You're with a potential advertiser and you rush through the meeting, get nowhere except maybe a second appointment. You rush through that one too ‘cause you're so anxious to get the close and, before you know it, you get the "no" as the close. Here are 8 suggestions to help you slow down to speed up:

TV Stations –9 Basic Social Media Suggestions - Click To Read Article
One thing certainly has changed this past year. I am no longer asked by TV Stations if they need to be in the social media space! Now I get asked, "How do we do it and Facebook or twitter?" The good news is TV Stations have realized the train left the station. If TV stations are to remain relevant they need to reach out to their viewers and establish an entirely new relationship with them. It is no longer a one-way street of "push and pray" content providing. So what's a station to do with limited resources and, for many, lack of understanding? Here are a few very basic suggestions:

8 Ways to Make Your TV Advertisers Mad! - Click To Read Article
You wouldn't believe the number of calls I get from vendors! Some days it is astounding. Here is a list of a few things that turn me off which probably means they also turn your advertisers off:

9 Ways To Improve Your Social Capital - Click To Read Article
Today, our value is being assessed by employers, clients, viewers, and users. If you want to be perceived as a TV expert or separate yourself from the pack try increasing your social capital. Here are some ways to do that:

Who owns the new telephone at your TV Station? - Click To Read Article
Not long ago the only interaction viewers had with TV was stations was writing a letter, sending an email or calling them on the phone. It was all very personal and private and the viewer had to really want to communicate with the station. It was an effort. Now if viewers want to communicate with stations they can through a new pipeline called Social Media which is no less important than the telephone, email or the almost extinct letter. In fact, one could argue it is more important because it is immediately relevant, urgent and very public.

Referred by: http://dannybrown.me/



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