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A New Sales Outlook
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| Guest post by: Linda Kester |
Article Overview: Five simple ways to defeat negativity and create a new sales outlook
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Free Download - It's Time to Stop Procrastinating By Linda Kester |
A New Sales Outlook
Sales is a mindset. Equipment leasing brokers
face far greater challenges than ever before. They are used to the sting
of disappointment when a transaction is declined, but that familiar sting has
turned into laceration infected with negativity. The changes in the marketplace
are like a puncture wound to the collective psyche of salespeople and many are
reacting like victims. When someone plays the role of victim, they often
tell their troubles to anyone who will listen; if no one will listen, or if
they decide to stay silent and not complain aloud, they tell their sad story to
themselves in their head over and over. They see themselves as someone
who’s been treated unfairly.
To be a truly productive, healthy salesperson, you need to stop feeling
victimized. Replace negative reactions with a plan to keep you in a
solid, peaceful state of mind, regardless of any drama going on around you.
Here are five simple ways to defeat negativity and create a new sales outlook:
Face The Truth
The first step to take is to face what is. Say to yourself “Right now,
this is how it is. I can either accept it or make myself
miserable.” Once you accept what is, you stop fighting against it and you
clear your head to come up with creative alternatives. One of the best
ways to face the truth is to look at your numbers. How many applications
are you receiving on a daily basis? How many are declined? What is
your average transaction size? How many applications would you need to
receive based on your approval percentage and booking rate to meet your sales
goals? Find out the answers to these questions, accept the answers and
develop a strategy to make it happen.
Stick To The Facts
Cognitive Behavioral Therapy holds that what we think about an event is even
more important than the event itself in determining our physical and emotional
reactions. Stick to the facts and don’t make up stories. Debilitating
thoughts like “I’m no good. I’ll never be any good. I just don’t
have it.” Or “My business is wrecked” are stories. They limit you and
prevent you from taking effective action. They let your emotions run the
show. “I have $900 in my business checking account” is a fact. Fact
facing is always empowering. The stories you make up in your head, to a
large extent create the emotions that you feel. Sticking to the facts
will stop the turmoil.
Respond Don’t React
There is a difference to responding rather than reacting. It’s like when
a doctor says “You’ve had a bad reaction to the medication” vs. “Your
body is responding well.” Or in parenting a reaction is “What did you
do?” vs. the response “What happened?”
This relates to leasing because brokers who are exceptionally good at putting
deals together don’t get caught up in negative reactions. They are
completely present in their work. Not contemplating the past or the
future they fully respond to what the present moment requires of them.
For example, when deals are declined or funding sources won’t fund, they
respond to the requirements of the new situation, and work to solve the
problem.
A salesperson who is caught up in negativity may get angry and react in a
resentful manner then use a large amount of energy in protest or anger. This
alienates them from the funding source and carries destructive energy toward
the lessee. This negative energy creates more problems so truly some sales
people are their own worst enemies.
By responding and not reacting you give yourself the gift of awareness and if
you do this often enough lightheartedness and good cheer return to your life.
Share Information
Sharing everything you know about a deal is especially important today.
Brokers who hide data, specifically derogatory information will be cut
off. The new mindset of sales people should be to share strategies and
information to their coworkers and colleagues. When you share
information you help other people to do their jobs better. Equipment leasing
salespeople unknowingly sabotage their own work when they withhold help or
information from others. The more information you communicate and the
more you help other people to be successful, the more smoothly things
flow. When you give little or no help to funding sources, or put
obstacles in their path life becomes much more difficult for you and everyone
around you.
Welcome Success
Some people react to someone else’s success as if that success had taken
something away from them. When you resent another person’s success you
restrict your own chances of success. In order to attract success, you
need to welcome it wherever you see it. If a coworker lands a terrific
vendor, be happy for them, celebrate with them, help them with their extra
work. The more open and considerate you are the more you improve your
ability to succeed.
Article Tags: confidence, equipment leasing, leasing, motivation, productivity, sales, Sales techniques, strategies, success
Referred by: http://www.yourextrahand.com
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About the Author: Linda Kester RSS for Linda's articles - Visit Linda's website Linda has twenty years of experience in leasing sales and marketing management. She is nationally recognized as an outstanding sales trainer and professional speaker. In 1996 she founded the Institute for Personal Development to help leasing sales reps increase volume. She has had a tremendous positive impact on sales for all types of companies, from startup firms to corporate giants. Linda's work has been published in The Philadelphia Inquirer, The Monitor, Leasing News and Selling Power Magazine. She has also produced several training CD’s. She is a member of the National Speakers Association and has presented over 279 times to more than 57,000 attendees. Her book 366 Marketing Tips for Equipment Leasing is a top seller for Leasing Power Tools Press. The CD program Prospecting Tips for Equipment Leasing Sales Professionals is a staple training tool for many leasing companies. Linda can be reached at Linda@lindakester.com or visit her website at http://www.lindakester.com. Click here to visit Linda's website Vendors Social Media A Practical Discussion of Credit Bureaus and Their Scores Approved To Booked The Importance of Sales Training Risk Management for Sales People |
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