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A New Sales Outlook

Guest post by: Linda Kester

Article Overview: Five simple ways to defeat negativity and create a new sales outlook

Free Download - It's Time to Stop Procrastinating By Linda Kester
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A New Sales Outlook

Sales is a mindset. Equipment leasing brokers face far greater challenges than ever before. They are used to the sting of disappointment when a transaction is declined, but that familiar sting has turned into laceration infected with negativity. The changes in the marketplace are like a puncture wound to the collective psyche of salespeople and many are reacting like victims. When someone plays the role of victim, they often tell their troubles to anyone who will listen; if no one will listen, or if they decide to stay silent and not complain aloud, they tell their sad story to themselves in their head over and over. They see themselves as someone who’s been treated unfairly.

To be a truly productive, healthy salesperson, you need to stop feeling victimized. Replace negative reactions with a plan to keep you in a solid, peaceful state of mind, regardless of any drama going on around you.

Here are five simple ways to defeat negativity and create a new sales outlook:

Face The Truth

The first step to take is to face what is. Say to yourself “Right now, this is how it is. I can either accept it or make myself miserable.” Once you accept what is, you stop fighting against it and you clear your head to come up with creative alternatives. One of the best ways to face the truth is to look at your numbers. How many applications are you receiving on a daily basis? How many are declined? What is your average transaction size? How many applications would you need to receive based on your approval percentage and booking rate to meet your sales goals? Find out the answers to these questions, accept the answers and develop a strategy to make it happen.

Stick To The Facts

Cognitive Behavioral Therapy holds that what we think about an event is even more important than the event itself in determining our physical and emotional reactions. Stick to the facts and don’t make up stories. Debilitating thoughts like “I’m no good. I’ll never be any good. I just don’t have it.” Or “My business is wrecked” are stories. They limit you and prevent you from taking effective action. They let your emotions run the show. “I have $900 in my business checking account” is a fact. Fact facing is always empowering. The stories you make up in your head, to a large extent create the emotions that you feel. Sticking to the facts will stop the turmoil.

Respond Don’t React

There is a difference to responding rather than reacting. It’s like when a doctor says “You’ve had a bad reaction to the medication” vs. “Your body is responding well.” Or in parenting a reaction is “What did you do?” vs. the response “What happened?”

This relates to leasing because brokers who are exceptionally good at putting deals together don’t get caught up in negative reactions. They are completely present in their work. Not contemplating the past or the future they fully respond to what the present moment requires of them. For example, when deals are declined or funding sources won’t fund, they respond to the requirements of the new situation, and work to solve the problem.

A salesperson who is caught up in negativity may get angry and react in a resentful manner then use a large amount of energy in protest or anger. This alienates them from the funding source and carries destructive energy toward the lessee. This negative energy creates more problems so truly some sales people are their own worst enemies.

By responding and not reacting you give yourself the gift of awareness and if you do this often enough lightheartedness and good cheer return to your life.

Share Information

Sharing everything you know about a deal is especially important today. Brokers who hide data, specifically derogatory information will be cut off. The new mindset of sales people should be to share strategies and information to their coworkers and colleagues. When you share information you help other people to do their jobs better. Equipment leasing salespeople unknowingly sabotage their own work when they withhold help or information from others. The more information you communicate and the more you help other people to be successful, the more smoothly things flow. When you give little or no help to funding sources, or put obstacles in their path life becomes much more difficult for you and everyone around you.

Welcome Success

Some people react to someone else’s success as if that success had taken something away from them. When you resent another person’s success you restrict your own chances of success. In order to attract success, you need to welcome it wherever you see it. If a coworker lands a terrific vendor, be happy for them, celebrate with them, help them with their extra work. The more open and considerate you are the more you improve your ability to succeed.

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Home > Sales > Linda Kester > A New Sales Outlook >
Article Tags: confidence, equipment leasing, leasing, motivation, productivity, sales, Sales techniques, strategies, success
Referred by: http://www.yourextrahand.com

About the Author: Linda Kester
RSS for Linda's articles - Visit Linda's website

Linda has twenty years of experience in leasing sales and marketing management. She is nationally recognized as an outstanding sales trainer and professional speaker. In 1996 she founded the Institute for Personal Development to help leasing sales reps increase volume. She has had a tremendous positive impact on sales for all types of companies, from startup firms to corporate giants. Linda's work has been published in The Philadelphia Inquirer, The Monitor, Leasing News and Selling Power Magazine. She has also produced several training CD’s. She is a member of the National Speakers Association and has presented over 279 times to more than 57,000 attendees. Her book 366 Marketing Tips for Equipment Leasing is a top seller for Leasing Power Tools Press. The CD program Prospecting Tips for Equipment Leasing Sales Professionals is a staple training tool for many leasing companies. Linda can be reached at Linda@lindakester.com or visit her website at http://www.lindakester.com.

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