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7 New Year’s Resolutions for Super Sales Success

Guest post by: Dan Milstein

Article Overview: Consider personal and career goals when making New Year's Resolutions. Here are seven resolutions that will help you achieve sales greatness in the coming year.

7 New Year’s Resolutions for Super Sales Success

When deciding on New Year’s Resolutions for 2012 why not take the leap and resolve to rise to become a Super Sales Star?

For those who desire sales success and for those who aspire to sales greatness in 2012 I offer these 7 New Year’s Resolutions.

1. 1. Don’t Leave Home without Your Passion. Wake up each morning excited about selling. There are several motivating factors that inspire people to have a passion for sales: the challenge, pride in doing a good job, being recognized in a group of top sales professionals, and of course, the salary/commission. However, ultimately you simply must enjoy the process of selling a product or service.

2. Be a Cheerleader For Your Product/Service. You have to believe in what you’re selling. My clients see my enthusiasm and know that I truly believe in the service I’m providing. As a salesman, you must believe in your product, otherwise clients will “see through you” and not buy. If you don’t believe your company’s product/service is beneficial to consumers, you should consider moving to a company or industry that has a product in which you do believe. Essentially, if you don’t believe in apples, then sell oranges.

3. Make it About the Customer. There is nothing more important than taking care of your customers. It can take years to build trust with a customer, but only seconds to break it. It is nearly impossible to overcome a negative impression. So do everything possible to make your customers consider working with you as being one of the best decisions they ever made.

4. Plan for a Crisis (and everything else). All salespeople must have a formal plan that outlines target audiences, goals, strategies and measurement techniques. In today’s more volatile marketing environment, you have to be more nimble, able to continually adapt your plan to meet new opportunities and obstacles. You also need to plan for contingencies; a disaster preparedness plan is essential. Look beyond next month’s or next year’s income and determine the best route to long-term success during both “good and bad” market conditions. 5. 5. Look Beyond Your Own Backyard. Too many salespeople don’t look beyond their backyards -- their designated market. Once you have conquered your town, move on to the next town, then the entire county and -- when you’re ready -- the next state. Look for niche opportunities, such as seniors, immigrants, teachers, military personnel. Take advantage of social media such as Facebook, LinkedIn and Twitter.

6. Answer Your Phone, Be There. Selling isn’t a 9 to 5 job but is an all encompassing job where you must be available 24 hours a day, seven days a week, 365 days a year. High accessibility is the key component of business relationships. Being available to clients in the evening and on weekends shows your utmost commitment. Demonstrate your accessibility by providing your e-mail address or “after hours” cell number so that a customer can contact you with a question and know they’ll receive a prompt response.

7. Market Yourself Creatively. “Word of mouth” simply isn’t enough. The sales profession is too competitive to think that you can make it without promoting yourself. Establish a personal marketing program, one that sets you apart from your competitors. You must let the world know that you exist and that you are different and better than the competition. When the market gets a little sluggish, don’t stop marketing. Your competitors believe that somehow reducing their visibility is a good idea. It isn’t.

In my book, The ABC of Sales (ISBN 978-0-9835527-0-3), Gold Star Publishing, 2011, $19.95, 196 pages, Kindle and Audio Book), I go deeper in how to achieve sales greatness. I record how I became a Super Sales Star and share what works and what doesn’t. While I offer 7 New Year’s Resolutions, I offer my personal sales motto as an 8^th resolution – Always Be Closing.

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Article Tags: Dan Milstein, new years resolutions, resolutions, sales greatness, super salesman
Referred by: http://www.westwindcos.com



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