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Guest post by: Sean Moffett Become an Author

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You no longer can afford average.

The global economic recession has taken “average” out at the knees. Where average was a safe place to land it is now a recipe for disaster. As an immigrant, my father did everything he could to fight for the opportunities everyone else had. Now average will keep you out of work, out of line and out of control. Average will get you increasingly less than what you have always gotten. It allows you to do what you have always done while expecting a different result. Einstein called this perspective, "the definition of insanity." Average allows you to blame and excuse everything you do and/or don't do without ever having to look in the mirror. It did for me. I have experienced periods of average. I run a company where we develop excellence in people and organizations as our mission and I have delivered average think, average action and average results. Just like you I have been a victim of my own choices. How can you expect to realize your own potential for the sake of your family, children, company or future with average? The only way to succeed in life is through constantly delivering excellence.

Look at the most successful people in the world in any field. The one name people: Trump, Oprah, Jobs, Buffett, Zuckerberg, Brad, Tiger, Gaga, Cardone, Robbins, Branson - the list goes on and on. What makes them different from you? NOTHING. They simply employ and deliver an unbridled commitment to excellence in every aspect of their lives. If there is nothing different between us and them then we must engage our excellence and realize success.

Here are the 4 key ways to engage and deliver excellence;

1. Commit.

To fully realize our potential and to get out of the illness of average we must commit. Commit to everything. Commit to yourself, your family, your success and your life. Without commitment – average takes the place of excellence. Average is the excuse laden place fear lives. I don’t know about you but to me fear is the scourge of human existence. It hinders everything and is the excuse used to not live fully. The one thing you should quit is fear. Quit and commit.

2. Write down your goals.

I have studied and been mentored by the most successful people in the world and without exception they all say the same thing, “to achieve your goals you must write them down.” Having employed this strategy and habit I can tell you first hand it works and in spades. When you write down your goals you begin to focus and move towards your ideal. Anything is possible when you commit to the goal and employ excellence as the fuel to get there. Write them down constantly and as you have new aspirations and desires – write those down too. Writing down your goals allows you to see them in your mind and provides a roadmap to getting there. If you don’t know what you want you will always get less then you have. You know this is true. Nothing you count as an achievement has been achieved without deciding to do it and if you have never achieved anything – you have accepted average as the path for your life. There is so much more. Choose excellence.

3. Develop an action plan.

The key word here is action. To move from average to excellent you must start to act. The average spend more time thinking than succeeding. Achieving excellence is not found resting on your laurels. Commit to not remaining average. Now is the time to get an action plan. If your goal is to have an exceptional marriage, get a PHd, become a multimillionaire or change the world it all comes with a first step. That’s it. You must commit to your first step and go from there. As my mentor says, “stop analysing and start acting.” Your excellence is found in the creativity and momentum of the first step. Do it.

4. Take action.

There is nothing you have achieved in your life for which you have not taken action. If you have never achieved – you have never taken action. Take action now. Do not let the sun do down on one more day without taking action toward excellence. There is no magic formula, no special gift, no secret access just action. Your excellence is found in actually doing it. Continually take action every moment of everyday until your goal is realized. That is the execution of excellence.

Excellence is the only thing which will keep you from disaster. It’s not the economy, not the government, not your talent not even your past. If you have chosen not to execute on you and your excellence you will stay in the middle and remain average. As you know the squeeze is on the average and average is a death sentence. You deserve better, your business deserves better, your family deserves better and your buyers deserve better. It’s time for better. It’s time for excellence.

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