Why You Don’t NEED a Market to Sell – The Innovator Mindset
“There’s no market for that product”.
Makes me laugh when I hear so-called “expert” marketers say that.
Apple made a mutli-billion dollar EMPIRE selling stuff people don’t need. They are currently the largest company in the world. Apple SCOFF at “need”.
Because pros make people WANT what they sell.
YOU innovate, and tell the market what you have is AMAZING and they have to have it. Straight up!
Businesses that made billions did it by creating their own MARKET.
Need is manufactured.
We have absolute power and control over it. The market is our slave! They buy what we tell them.
But NOT all needs are created equal…
Smart businesses innovate products that have longevity – ones that make customers want to keep buying, month in, month out.
Think of the electric company. How much do you and all your neighbours pay them each month?
Electric companies earn BILLIONS a year selling power – but who needed power in the early 1800′s?
It took a nerdy little scientist working out of his home to change all that.
After 10,000 experiments, Thomas Alva Edison invented the light-bulb.
Suddenly, EVERYONE in the world had to have power. A multi-trillion dollar industry was created around the world from one little invention.
Similarly, we are not bound by the current needs of the market...