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Guest post by: Jim Yaghi Become an Author

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Neglected, isn’t it?

I’m talking about the only skill you NEED as owner of a startup business…dum dum dum…

MANAGEMENT

You don’t have it.

Shoosh you. I don’t want to hear your protests.

Hang on a tic, mate – Isn’t the most valuable skill online meant to be “copywriting”…or “traffic”?

No.

Think! Who told you that?

Wasn’t it a salesperson in the business of selling courses on copywriting and lead gen?

Look – A business is made up of people.

People operate its machines and do the work.

YOU (person) operate your website (machine).

You write the copy, you run the traffic…you do all the work, don’t you?

But when did you last sell anything at your website?

Does it take forever to make a sale?

A good manager makes a department efficient…they make their staff and office faster at finding clients, selling,and fulfilling orders.

• If the staff are incompetent, they find new ones.
• If the system is slow they make important decisions to fix it.
• If revenue is down, they figure out ways to increase income or slash expenses intelligently.

A good manager does all this because their job and their big salary are on the line.

But tell me…

Who will FIRE YOU?

Who will fire YOU if you manage your business into the ground?

You are the owner, the manager, and all the employees. It’s on you as the Manager to know when to ditch a slow, inefficient, unskilled employee…and when to hire a new one.

Learn management.

It is the most valuable business-building skill and it supersedes everything.

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Referred by: http://karennewman.net/

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