How Good Is Your Branding?
On a daily basis we see signs and adverts that make us recognise the brand or affiliation with that brand. It’s now more important than ever to have a strong push into building a solid brand image and name for your company, have you seen how many competitors you have?
Take for instance the meteoric rise of social media and the need to focus on SEO, both of which have the best ROI if you promote a great brand and focus on gaining the mindshare of your audience. But with a brand you need to have a uniform approach about everything you do.
Without some sort of unity you become a confused brand sending out all sorts of mixed messages and not actually doing anything right in terms of offering a great experience for the customer. There are plenty of examples out there that have great brand awareness set about them; Coca Cola for instance is the most recognised company in the world.
Think of the Christmas Coca Cola truck that for many people is the sign of the festivities finally approaching, it’s the warm feeling and comforting ability it has over the audience.
This is exceptional branding and the management of it too, what is meant by this is that you can usually expect that Christmas Coca Cola advert to start appearing at the same time every year, with people waiting for it and you can generally tell when it’s on because the majority of social media feeds get filled with comments and mentions of it.
Some people don’t feel the need to set up any branding at an early stage because it’s too much of a concern and not enough business can be generated from it. A poor approach to sensational branding at an early stage only increases the chances of you putting it off further and further down the line.
Now when you finally do realise you need to work on your branding and make it brilliant, it’s actually going to be in such a disjointed place that you’ll again be put off by it and end up producing something terrible.
Some quick pointers to remember:
- Get it done from an early stage of business
- Keep it great & uniform
- Adapt it for media e.g. social media, advertising, print etc
- Look to grow a following
- Build a relationship that lasts long into the future even generations of audience