How Good Is Your Branding?

Guest post by: John Perrin
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How is this Method Helping Us With Lead Generation? - By John Perrin

On a daily basis we see signs and adverts that make us recognise the brand or affiliation with that brand. It’s now more important than ever to have a strong push into building a solid brand image and name for your company, have you seen how many competitors you have?

Take for instance the meteoric rise of social media and the need to focus on SEO, both of which have the best ROI if you promote a great brand and focus on gaining the mindshare of your audience. But with a brand you need to have a uniform approach about everything you do.

Without some sort of unity you become a confused brand sending out all sorts of mixed messages and not actually doing anything right in terms of offering a great experience for the customer. There are plenty of examples out there that have great brand awareness set about them; Coca Cola for instance is the most recognised company in the world.

Think of the Christmas Coca Cola truck that for many people is the sign of the festivities finally approaching, it’s the warm feeling and comforting ability it has over the audience.

This is exceptional branding and the management of it too, what is meant by this is that you can usually expect that Christmas Coca Cola advert to start appearing at the same time every year, with people waiting for it and you can generally tell when it’s on because the majority of social media feeds get filled with comments and mentions of it.

Some people don’t feel the need to set up any branding at an early stage because it’s too much of a concern and not enough business can be generated from it. A poor approach to sensational branding at an early stage only increases the chances of you putting it off further and further down the line.

Now when you finally do realise you need to work on your branding and make it brilliant, it’s actually going to be in such a disjointed place that you’ll again be put off by it and end up producing something terrible.

Some quick pointers to remember:

Get it done from an early stage of business
Keep it great & uniform
Adapt it for media e.g. social media, advertising, print etc
Look to grow a following
Build a relationship that lasts long into the future even generations of audience

These are just a few pointers that you should keep at the front of your mind when considering branding. Work on the effectiveness of it and try to build a ‘warm & comforting’ brand.

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How is this Method Helping Us With Lead Generation? - By John Perrin

About the Author: John Perrin

RSS for John's articles - Visit John's website
Owner & Director of Tactical Sales Training where we offer courses in sales management training, telesales training, field sales & be spoke training courses. Founded Solid Solutions Management in 1998 with the aim of capitalising on the significant market opportunity for next generation CAD solutions. Became the UK's leading SolidWorks reseller in 2003 and has since remained the UK's No.1 SolidWorks reseller. SSM is now one of the top 10 global SolidWorks resellers, from a population of 350 companies. Revenue in 2009 10 Million Successfully exited business in May 2010. I'm a highly motivated sales trainer who specialises in helping B2B Sales Professionals take their performance from good to great. I convey proven, exceptionally effective selling methods that cut to the quick and consistently yield superb results. I've worked with businesses throughout the world to successfully overcome the various challenges that they face in their market place.
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