Sample Business Plan - Management and Ownership

Your management team’s talents and skills are some of the few truly unique aspects of your company. If you are going to use your plan to attract investors, this section must emphasize your management’s talents and skills, and indicate why they are a part of your company’s distinctive competence that cannot easily be replicated by your competition. Remember that individuals invest in people, not ideas. Do not use this section of the plan to negotiate future ownership of the company with potential investors. Simply explain the current ownership.

B. Key Managers (complete resumes should be presented in an appendix to the business plan)

1. Name
2. Position
3. Brief position description, including primary duties
4. Primary responsibilities and authority with previous employers
5. Unique skills and experience that add to your company’s distinctive competences
6. Compensation basis and levels (be sure that they are reasonable – not too high and not too low)

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