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Sample Business Plan - Market Analysis



3. Sample Business Plan - Market Analysis
 
The Market Analysis section should reflect your knowledge of your industry and present highlights and analysis of your market research. Detailed market research studies, however, should be presented as appendices to your plan.
 

A. Industry Description and Outlook

  1. Description of your primary industry
  2. Size of the industry
    1. Historically
    2. Currently
    3. In five years
    4. In ten years
  3. Industry characteristics and trends
    1. Historically
    2. Currently
    3. In the future
  4. Major customer groups
    1. Business
    2. Governments
    3. Consumer
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For more information, please read Ersnt & Young's Outline for a Business Plan