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Sales Lessons From Starbucks And Dell

Sample Business Plan - Market Analysis

4. Sample Business Plan - Marketing and Sales Activities
 

Your objective here is to describe activities enabling you to meet the forecasts in your prospective financial statements.

 

A. Overall Marketing Strategy

  1. Market penetration strategy
  2. Growth strategy
    1. Internal
    2. Acquisition
    3. Franchise
    4. Horizontal (providing similar products to different users)
    5. Vertical (providing the products at different levels of the distribution chain)
  3. Distribution channels (include discount / profitability levels at each stage)
    1. Original equipment manufacturers
    2. Distributors
    3. Retailers
  4. Communication
    1. Promotion
    2. Advertising
    3. Public relations
    4. Personal selling
    5. Printed materials (catalogues, brochures, etc.)

More Business Planning Resources

Business Continuity Plan
Business Marketing Plan
Business Plan Consultant
Business Plan Development
Business Plan Example
Business Plan Form
Business Plan Format
Business Plan Guide
Business Plan Help
Business Plan Outline
Business Plan Samples
Business Plan Software
Business Plan Template
Business Plan Templates
Business Plan Writer
Business Plan Writers
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For more information, please read Ersnt & Young's Outline for a Business Plan