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Sample Business Plan - Market Analysis



4. Sample Business Plan - Marketing and Sales Activities
 

Your objective here is to describe activities enabling you to meet the forecasts in your prospective financial statements.

 

B. Sales Strategies

  1. Sales force
    1. Internal vs. independent representatives (advantages and disadvantages of your strategy)
    2. Size
    3. Recruitment and training
    4. Compensation
  2. Sales activities
    1. Identifying prospects
    2. Prioritizing prospects
    3. Number of sales calls per period
    4. Average number of sales calls per sale
    5. Average dollar size per sale
    6. Average dollar size per reorder

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For more information, please read Ersnt & Young's Outline for a Business Plan