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Sample Business Plan - Products and Services

5. Sample Business Plan - Products and Services
 

Special attention should be paid to the users of your business plan as you develop this section. Too much detail will turn off most external users of the plan. Avoid turning this section of your business plan into a policies and procedures manual for your employees.

 

A. Detailed Product / Service Description (from the users' perspectives)

  1. Specific benefits of product / service
  2. Ability to meet needs
  3. Competitive advantages
  4. Present stage (idea, prototype, small production runs, etc.)

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For more information, please read Ersnt & Young's Outline for a Business Plan