Tweet

Baby Boomers are Technologically Savvy!

Written by: Nancy Arter

Article Overview: This article discusses how to better market to Baby Boomers (the largest generation). It also talks about the importance of marketing effectively to the (unprecedented) six generations that are alive today.

Baby Boomers are Technologically Savvy!

There is a new study out about the Baby Boomer Generation (one that's near and dear to me for obvious reasons), and it reports that direct marketers better not try to reach us using our parents' technology. HA! I feel like such a rebel! Apparently, we Boomers are branching out and adopting newer technology to do all kinds of things -- including shopping, researching products and services, and receiving advertising messages.

In a recent article from BizReport, author Kristina Knight reports that "Baby Boomers said they are spending less time each week reading books and newspapers than they were six months ago. At the same time, the group says they are spending more time on their computers and using their cell phones. Listening to music, watching television and using the Internet have remained at a steady consumption rate." This is important to us because the Baby Boomers are still the largest generation alive today -- and the age range is wide enough to impact lots of different purchasing decisions (generational experts put Boomers at between approximately 43 - 61 years of age).

As Knight reports, although these results aren't earth-shattering, they do point to the fact that marketers should include this group in their online advertising efforts for sure. And, mobile marketers should also take note of this trend -- there are lots of Boomers who actually use their wireless phones for more than staying in touch with the kids and grandkids. This is certainly a departure from the thinking that it's only the skate-boarding, extreme sports kids who use their mobile devices for downloading videos and music. Boomers are using these devices for email, news and driving directions.

As we've posted about before, it is really important to keep all of the six generations alive today in mind when creating your marketing strategy. And, as this study points out, we need to also keep a finger on the pulse of generational evolution and how each generation prefers to be communicated with over time. In fact, if you haven't read our Impact of Generational Attributes on Marketing white-paper already, you may want to take a look at it now (just send us an email at info@rrwconsulting.com, and we'll send it to you).

Meanwhile, I'm going to go do some online shopping, and then text my buddy and see what she's up to. : )

Related Articles
  Calling All Baby Boomers: New Report Provides Guide to Investing in Volatile Markets
  Does Age Matter?
  Transfers vs. New First Time Franchisees
  Baby Boomer Generation Concerns Are Being Resolved by an Easy Home Based Business Opportunity
  Baby Boomers Conquer the Internet

Article Tags: baby boomer, baby boomer generation, baby boomers, consumption rate, direct marketers, driving directions, evolution, extreme sports, finger on the pulse, generations, grandkids, marketing strategy, mobile devices, newer technology, newspapers, reading books, recent article, six months, watching television, wireless phones
Referred by: http://www.internet-search-marketing.com



Related Forum Posts
Re: 10 ideas to make you money in 2010 - I think Education would be hard to break into. Baby Boomers, Life Support and Trading Down, however, seem like good markets. As for Green technology goes, I don't think the business has to be entirely based on Green ideologies, but rather a business that embrace Green philosophies and use that as a marketing tool.
Boomers Share... - [quote="litekepr":1zse5djs]Boomers participate in viral or word-of-mouth marketing as much as or more than younger age groups. 93% of Boomers are very or somewhat likely to share product information or news with friends. 80% of Boomers use a broadband connection at home.[/quote:1zse5djs] Great post! It is very interesting to see that 93% are likely to pass on product info and that 80% use broadband... How could you use that information to market specifically to this market segment?
Re: Do Boomers Make Better Entrepreneurs? - The language of the Boomers was go to school, get a good grade and get a good job. they are taught to work for someone else not for themselves.
Re: Greybook - Facebook for the senior citizen! - Yeah, I agree to that. Baby boomers at present are the seniors already....so weird, but real.
Do Boomers Make Better Entrepreneurs? - I was in a discussion yesterday with a friend who was adamant that Boomers make better entrepreneurs because they: - Have more life experience - Have more money - Have more connections What do you think? Do boomers make better entrepreneurs?


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Unharnessing Creativity in Business

Paint A Word Picture - Excite Your Customer

Purchasing Real Estate using the SBA 504 Loan

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.