Effective E-Marketing Campaigns for Entrepreneurs
Effective E-Marketing Campaigns for Entrepreneurs
Many of us want to be contacted by e-mail. It's just easier than talking to someone or even opening up a piece of mail. Spam definitely is still an issue but most folks have either implemented excellent spam filters or are getting good at going through and getting rid of spam manually. All in all, when I get an e-marketing message that is relevant to me, I'm happy to read it -- and very likely to respond.
Case in point, last week K&L Wine Merchants sent me an e-marketing message regarding two great wine selections that they were featuring on sale. As an avid red wine drinker (ever wonder what RRW stands for--think UB40), both were big reds -- a Beaulieu Vineyards Tapestry Red and a Sterling Vineyards Cabernet. The price point was excellent -- so I ordered a half-case of each. The online shopping experience was excellent and I even got the chance to fill out a survey on my observations.
Apparently, K&L is very aware of the value of e-marketing. In fact, they've even taken steps to upgrade their e-marketing platform recently. According to DM News, "Online wine retailer K&L Wine Merchants has tapped e-mail marketing services firm StrongMail Systems Inc. in a move to increase its white listing and more easily manage its program." Apparently, their in-house system was harder to manage and resulted in a lot of blacklisting. This new solution will help with both of these problems. In addition, according to the article, it will help with campaign management and provides some robust reporting tools.
Brian Zucker, CTO and co-owner of K&L, wants to ensure that his customers receive offers that are relevant to their tastes (based upon previous orders) and that they always have the inventory on hand when the customer orders. Zucker states: “We always have to determine how many e-mails to send, because our products are not limitless,” Zucker added. “We have a new wine with only 500 cases made and so we have to determine who would probably respond to this wine and not oversend e-mails.”
Once again, this is music to our ears . . . sending relevant messages via the direct marketing channel that customers prefer, and ensuring that there's enough red, red wine to go around!
If you're looking for some good e-mail delivery systems that are low cost and professional looking, there are many providers out there that support entrepreneurial marketers. We use iContact (www.icontact.com)-- and are very pleased with their service. For a low monthly fee, you can send out professional, CAN-SPAM Act compliant e-marketing messages to your customers. It is a low-cost way to stay in contact with your customers about your product offerings and to keep them engaged with your company.
Cheers!
Effective EMarketing Campaigns for Entrepreneurs - To learn more about this author, visit Nancy Arter's Website.
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E-mail marketing is definitely becoming the darling of all of the direct marketing channels. In the past, it was looked at with skepticism -- and e-marketers were oftentimes branded as spammers. We're happy to say that the world has finally caught up!
Many of us want to be contacted by e-mail. It's just easier than talking to someone or even opening up a piece of mail. Spam definitely is still an issue but most folks have either implemented excellent spam filters or are getting good at going through and getting rid of spam manually. All in all, when I get an e-marketing message that is relevant to me, I'm happy to read it -- and very likely to respond.
Case in point, last week K&L Wine Merchants sent me an e-marketing message regarding two great wine selections that they were featuring on sale. As an avid red wine drinker (ever wonder what RRW stands for--think UB40), both were big reds -- a Beaulieu Vineyards Tapestry Red and a Sterling Vineyards Cabernet. The price point was excellent -- so I ordered a half-case of each. The online shopping experience was excellent and I even got the chance to fill out a survey on my observations.
Apparently, K&L is very aware of the value of e-marketing. In fact, they've even taken steps to upgrade their e-marketing platform recently. According to DM News, "Online wine retailer K&L Wine Merchants has tapped e-mail marketing services firm StrongMail Systems Inc. in a move to increase its white listing and more easily manage its program." Apparently, their in-house system was harder to manage and resulted in a lot of blacklisting. This new solution will help with both of these problems. In addition, according to the article, it will help with campaign management and provides some robust reporting tools.
Brian Zucker, CTO and co-owner of K&L, wants to ensure that his customers receive offers that are relevant to their tastes (based upon previous orders) and that they always have the inventory on hand when the customer orders. Zucker states: “We always have to determine how many e-mails to send, because our products are not limitless,” Zucker added. “We have a new wine with only 500 cases made and so we have to determine who would probably respond to this wine and not oversend e-mails.”
Once again, this is music to our ears . . . sending relevant messages via the direct marketing channel that customers prefer, and ensuring that there's enough red, red wine to go around!
If you're looking for some good e-mail delivery systems that are low cost and professional looking, there are many providers out there that support entrepreneurial marketers. We use iContact (www.icontact.com)-- and are very pleased with their service. For a low monthly fee, you can send out professional, CAN-SPAM Act compliant e-marketing messages to your customers. It is a low-cost way to stay in contact with your customers about your product offerings and to keep them engaged with your company.
Cheers!
Effective EMarketing Campaigns for Entrepreneurs - To learn more about this author, visit Nancy Arter's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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